HDFC Life Insurance

1 month ago


Navi Mumbai, Maharashtra, India iimjobs Full time
What does the job entail?

  • Handle Marketing and communication activities for the Distribution Partners
  • Enhance brand affinity among channel partner's customers and employees
  • Design & implement brand level projects across mediums for both partners & customers
  • Drive high impact BTL initiatives for the Brand to ensure reach and optimum brand scores
  • Create Marketing solutions basis the Research insights, continuous benchmarking and organizational strategic priorities

Roles and Responsibilities:

  • Increase the SOV of the brand among Partner's employees and customers
  • Designing of Education & Enablement tools to ensure ease of selling
  • Ensure 360 degree Product launch and product drive for internal and external stakeholders
  • Conceptualize & design online/offline customer campaigns & lead generation modules for business generation
  • High impact integrated campaigns with focus on reach and performance
  • Developing innovative & impactful content for sales engagement, enablement & customer education
  • Creative and communication designing in line with the campaign thought and strategic objective
  • Work in close coordination with the internal Key Account Teams and the Channel Partner to design and execute the Marketing Plan, which will enable the achievement of overall business objective
  • Ensure Compliance to brand and regulatory guidelines , Budget management
  • Design and execute innovative and effective programs/project for efficient channel marketing management with measurable results

Work Experience/Qualification:

  • MBA from reputed Universities, with specialisation in Marketing or Communications
  • A proven track record of performance with around 26 years of work experience in Marketing & communication designing across online and offline mediums.


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