Sr. Manager, Marketing Technology Platforms

4 weeks ago

Bengaluru, Karnataka, India Labcorp Full time

Sr. Manager, Marketing Technology Platforms

We are seeking a marketing technology manager to consult on marketing technology initiatives as well as the on-site supervisor for our marketing technology implementation team in India. This team is focused on supporting the marketing technology strategy and roadmap and reports into the Marketing Technology Strategist. If you have a passion for marketing, create frictionless customer experiences, and love to geek out on marketing technology, you will feel right at home.

Strategic Management

  • Collaborate with the Marketing Technology Strategist and other stakeholders on designing the roadmap in alignment with our overall marketing and business objectives.
  • Participate in the identification and evaluation of marketing technology vendors to enhance our capabilities, leverage emerging technologies and deliver results
  • Develop practical implementation plans to support the marketing technology roadmap, a view of how our marketing technologies interact with a 1-3 year outlook on development and integration priorities
  • Stay connected with the latest marketing technology trends proactively supply best practices to help team mature within tech stack
  • Maintain awareness and impact of data privacy and compliance regulations to ensure adherence to industry standards and geo-specific laws, provided guidance on actions, as needed
  • Supervise the local marketing implementation technology team (1-3 direct reports)

Implementation & Integration

  • Oversee the marketing technology infrastructure and day-to-day application support of critical marketing technologies including (Workflow management, Digital Asset Management, Consumer Data Platform, etc.)
  • Collaborate with cross-functional teams to clarify requirements, aid prioritization and ensure successful implementation of marketing technology initiatives.
  • Ensure projects deliver business value and produce high-quality results, while meeting time and budget constraints
  • Partner with the analytics team to implement a framework for acquiring, storing, analyzing, and acting on real-time/platform-based consumer data, including CRM and email marketing for both B2C and B2B customers
  • Monitor reliability and health of the marketing technology platforms and manage delivery capabilities to increase stability, speed, and overall performance

Documentation:

  • Document, implement, update and enforce the use of Standard Operating Procedures.
  • Develop web and digital technology standards (Policies, Guidelines) and templates to be discussed, approved and enforced across the organization.
  • Develop guidelines, processes, and policies if required, for digital marketing technologies.

Knowledge And Skill Requirements:

  • Bachelor's degree or equivalent related field experience required with 9+ years relevant technology experience in a digital marketing environment, including experience managing execution and development teams
  • B2C and B2B experience preferred working in the healthcare industry is preferred.
  • Experience managing the systems that make up the marketing technology stack, including but not limited to Customer Relationship Marketing (CRM, B2C & B2B Email Service Platforms, Lead Management Systems, Content Management Systems (Adobe), website & eComm platforms, Digital Analytics software (Google Analytics, Adobe Analytics) Digital Asset Management tools, and Consumer Data platforms.
  • Excellent verbal and written interpersonal and communication skills, and can translate complex business requirements in to practical technical solutions
  • Effectively communicate complex concepts to both technical and non-technical stakeholders
  • A strong collaborator who seeks out cross-functional feedback and input to build comprehensive recommendations and drive well-informed strategies
  • Familiarity with data privacy laws and regulations

The Ideal Candidate :

  • Possesses a thorough understanding of marketing automation, consumer data management, digital asset management, marketing analytics, and digital advertising/promotional technologies (including CRM, email services, loyalty platforms, content management, etc.)
  • Has a strong understanding of the consumer lifecycle, touchpoints, and experience journey
  • Can quickly understand a complex, matrix life science organization with a diverse set of products lines and audiences
  • Enjoys technical challenges and is passionate about figuring out how technology can enhance and improve our human experience
  • Possesses a high-degree of flexibility and can work in an agile and fast-paced work environment, adapting to changing priorities

Labcorp is proud to be an Equal Opportunity Employer:

As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. We encourage all to apply.

For more information about how we collect and store your personal data, please see our Privacy Statement.

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