Orient Electric

1 month ago

Delhi NCR, India iimjobs Full time

DGM - Brand & Channel Support


Job Description:
Key Responsibility :

JOB SUMMARY:

Lead the development and execution of brand strategy for Orient Electric in line with the organization strategy, set direction and processes for the team. The role will focus on increasing OEL presence across portfolio, strengthening the brand and delivering the promotion and channel support strategy with the support of a team of marketing leads across business units. This is a senior marketing leader role with a mandate to define a distinct identity for the brand, deliver it consistently across marketing programs for multiple business lines and drive innovation and forward thinking to propel the brand to the next phase of growth.

Ideal Experience:

- We are looking for someone with 15+ years of deep experience in building consumer brands. Should have handled large scale, complex marketing operations in traditional distribution set ups. A forward thinker, should have depth of knowledge across all facets of marketing and passion to transform the organization into a future-fit brand at the leading edge of consumer marketing.

- Demonstrated ability to work in matrixed environments will be an added advantage. A self-starter with ability to build relationships with and influence internal teams, must have proven ability to multitask and deliver key projects at a fast pace.

KEY RESPONSIBILITIES:

Define Brand Strategy and Architecture:

- Leverage consumer and category insights to define the medium to long term strategy for the brand

- Refresh the brand identity and customer segmentation to make it future fit

- Trendspotting to drive innovation and new thinking in all marketing initiatives

- Be the overall brand custodian- plan key marketing initiatives which are critical to deliver the next phase of growth for the organization

Marketing Communications and Creative Development:

- Champion all creative development, ATL and BTL across business units to ensure one voice for the brand and sharp positioning for each category

- Devise regional and localized communication strategy to drive stronger regional connect and market share gain in identified geographies

- Work across cross-functional teams to ensure efficient utilization of marketing budget to deliver effectiveness and ROI

- Manage a roster of multiple creative, event and retail agencies to deliver cutting edge marketing programs

- Deliver Integrated marketing GTM programs, closely working with category, digital and corporate communication teams

- Set up in-house content and creative teams and key processes to ensure speed to market

Business Unit Marketing Plans:

- Create annual and quarterly marketing roadmaps for each business unit with inputs from multiple stakeholders- consumer insights, product leads and business heads

- Define priorities for the team, provide guidance and review operations to ensure that the team delivers in alignment with overall marketing and business unit strategy

- Define marketing KPI's across business units and ensure implementation of activation programs at both channel and consumer level

- Define and supervise activity calendar/execution guidelines/objective setting

- Monitor sales plan and improvise marketing activities to meet BU goals in terms of top line and market share

Channel Promotion Strategy and Execution:

- Create a framework for continuous feedback from dealer /distributors for actionable insights and incorporate the same in marketing plans

- Continuous analysis of competition, retail trends, and market dynamics working with sales teams across BU's to develop long term trade marketing actions and strategies aimed at gaining market share and counter share

- Plan monthly, quarterly and annual trade marketing calendars and ensure timely support and delivery across BU's

  • Sell Out Representative Person in Charge

    4 weeks ago

    Delhi, India Orient Electric Full time

    **Company Overview**: Orient Electric Limited became a part of the 150-year-old CK Birla Group in 1954. It is one of India’s leading players in electrical consumer durables, lighting and switchgear products. OEL operates in two segments, Electrical Consumer Durables (ECD) and Lighting and Switchgear segments (L&S). It offers ceiling, portable, wall,...

  • Kam Marketplace

    1 week ago

    Delhi, India Orient Electric Full time

    6-10 years of demonstrated ability in Product Management/Category Management/KAM with proven track record. - Should have handled the P&L of a category and grown the revenue - Business Analysis - User Experience Evaluation and Analysis - Analytical Thinking - Client Oriented - Ability to think from end-user's point of view. Understanding the pain points of...

  • Executive- Digital Marketing

    4 weeks ago

    New Delhi, India Orient Electric Full time

    **About Role**: - Drive campaigns with agency from planning to execution to meet key performance metrics - Regularly review and optimise all advertising campaigns for positive ROAS - Ensure SEO readiness, in alliance with content team. - Data Management - Monthly performance dashboard roll out for all categories - Maintain daily track of Spends, Ad sales &...

  • Electrical Engineer

    4 days ago

    delhi, India Delight Engineers & Consultants LLP Full time

    Role DescriptionThis is a full-time on-site role located in Jaipur for an Electrical Engineer. As an Electrical Engineer, you will be responsible for designing, developing, and implementing electrical systems and components. You will also collaborate with cross-functional teams to ensure the safe and efficient operation of electrical systems. Additionally,...

  • Talent Acquisition Specialist

    1 week ago

    delhi, India Oben Electric Full time

    Company DescriptionOben Electric, a trailblazing electric motorcycle manufacturer, was established in August 2020 by visionary alumni from prestigious institutions like IIT and IIM. Headquartered in Bengaluru, we are driven by relentless innovation and a commitment to excellence towards 'Design in India for the World'.With a robust R&D infrastructure, we...

  • Talent Acquisition Specialist

    1 week ago

    Delhi, India Oben Electric Full time

    Company DescriptionOben Electric, a trailblazing electric motorcycle manufacturer, was established in August 2020 by visionary alumni from prestigious institutions like IIT and IIM. Headquartered in Bengaluru, we are driven by relentless innovation and a commitment to excellence towards 'Design in India for the World'.With a robust R&D infrastructure, we...

  • Electrical designer

    4 days ago

    Delhi, India Padink Engineering Full time

    Job DescriptionSingle Line Electrical Design:Develop detailed single-line diagrams for electrical systems.Design and layout electrical distribution systems, taking into consideration safety, efficiency, and compliance with relevant codes and standards.Collaboration:Work closely with multidisciplinary teams including electrical engineers, project managers,...

  • Business Development Manager

    4 days ago

    delhi, India CAPE electric pvt ltd Full time

    We are seeking a dynamic and experienced Business Development Manager to join our Electrical Safety Verification Team. The ideal candidate will have a strong background in the electrical industry, specifically within service-oriented companies. As a Business Development Manager, you will be responsible for identifying new business opportunities, developing...

  • Electrical Engineer

    4 days ago

    Delhi, India Simple Businesses Full time

    Job DescriptionThis is a remote position.We are seeking a talented and detail-oriented Electrical Engineer to join our engineering team. This role is crucial for designing, developing, and maintaining electrical systems and/or components to required specifications, focusing on safety, reliability, quality, and sustainability. The ideal candidate will have a...

  • Business Development Manager

    2 days ago

    New Delhi, India CAPE electric pvt ltd Full time

    We are seeking a dynamic and experienced Business Development Manager to join our Electrical Safety Verification Team. The ideal candidate will have a strong background in the electrical industry, specifically within service-oriented companies. As a Business Development Manager, you will be responsible for identifying new business opportunities, developing...

  • Autocad Electrical Designer

    1 month ago

    New Delhi, India jindalindustries Full time

    We are seeking a skilled and detail-oriented AutoCAD Electrical Designer to join our team. As an AutoCAD Electrical Designer, you will play a crucial role in designing and drafting electrical systems using the AutoCAD software. Your primary responsibility will be to create accurate and comprehensive electrical drawings, schematics, and diagrams for various...

  • Business Development Manager

    3 days ago

    New Delhi, India CAPE electric pvt ltd Full time

    We are seeking a dynamic and experienced Business Development Manager to join our Electrical Safety Verification Team. The ideal candidate will have a strong background in the electrical industry, specifically within service-oriented companies. As a Business Development Manager, you will be responsible for identifying new business opportunities, developing...

  • Business Development Manager

    2 days ago

    New Delhi, India CAPE electric pvt ltd Full time

    We are seeking a dynamic and experienced Business Development Manager to join our Electrical Safety Verification Team. The ideal candidate will have a strong background in the electrical industry, specifically within service-oriented companies. As a Business Development Manager, you will be responsible for identifying new business opportunities, developing...

  • Business Development Manager

    4 days ago

    new delhi, India CAPE electric pvt ltd Full time

    We are seeking a dynamic and experienced Business Development Manager to join our Electrical Safety Verification Team. The ideal candidate will have a strong background in the electrical industry, specifically within service-oriented companies. As a Business Development Manager, you will be responsible for identifying new business opportunities, developing...

  • Electric Vehicle Station Operator

    4 weeks ago

    Delhi, India SSI India Full time

    **Position: Electric Vehicle (EV) Station Operator** **(Male)** **Salary Range: 1,80,000 - 2,16,000 LPA** **Location: Delhi, Gurgaon, Noida, Greater Noida, Faridabad, Ghaziabad** **Vacancy: 20** **Job Summary**: We are seeking a dynamic and customer-oriented EV Station Operator to join our team. As an EV Station Operator, you will be responsible for...

  • Electrical Engineer

    4 days ago

    Delhi, India MVC Resources Full time

    Job Description1. Responsible for the design, programming and commissioning of machine automation solutions using programmable logic controllers (PLC).2. Meeting with clients to discuss their mechanical or electrical automation needs.3. Drawing electrical or mechanical schematics to demonstrate how processes will work.4. Developing and installing machine...

  • Consultant - Electric Mobility Expert

    4 weeks ago

    new delhi, India World Resources Institute Full time

    Consultant - Electric Mobility Expert   Position Overview (Brief Overview of the Role): Under WRI’s sustainable cities program we use technical expertise, cutting-edge research and on-the-ground partnerships to design solutions that enable sustainable city growth. We collaborate with local and national decision-makers across states to implement...

  • Consultant - Electric Mobility Expert

    1 month ago

    New Delhi, India World Resources Institute Full time

    Consultant - Electric Mobility Expert   Position Overview (Brief Overview of the Role): Under WRI’s sustainable cities program we use technical expertise, cutting-edge research and on-the-ground partnerships to design solutions that enable sustainable city growth. We collaborate with local and national decision-makers across states to implement...

  • Program Manager

    1 month ago

    new delhi, India World Resources Institute Full time

    Program Overview for Sustainable Cities and Transport At WRI India Ross Center we focus onto urban challenges. Through applied research, tools, hands-on advice, and by tapping our network of global experts, we accelerate transformative urban initiatives that have the power to change Indian cities into thriving, equitable and low-carbon places that are...

  • Senior Electrical Engineer

    4 days ago

    Delhi, India Trans Skills Group Full time

    Job Description1.JOB PURPOSE:Maintain and control client facilities to the highest standards and to carry out client buildings effective maintenance works and related activities.2. KEY RESULTS & ACCOUNTABILITIES•Experienced in Buildings, facilities Maintenance projects.•Actively contribute in the annual budget implementation, evaluate and recommend...