Marketing Lead

3 weeks ago


Anywhere in IndiaMultiple Locations iimjobs Full time
Marketing Lead - Multi Locational- Food/QSR industry

The person must have a deep understanding of store level performance & ways to increase awareness and sales at store level-•Know store wise Target vs Achievement at store levels

  • Know the key items menu mix/upselling items or not etc
  • Correcting store level problems that can be solved through
a.
Communication of offers

b.
Store level BTL visibility and activities

c.
Sales push activity - hyper local activity

  • Look at boosting sales of store through Bulk Orders/Corporate Tie Ups
  • Have enough of visibility and branding around the store - so that immediate catchment area is aware of the store.
  • Grow contacts and develop relationship to get newer events and profitable associations in terms of events and branding. - KEEP PLACEMENT OF BRAND IN HIGH
TRAFFIC - HIGH IMPACT AND HIGHLY EFFECTIVE ZONES. Eventually leading to sake/Top of Mind Recall or BRAND VALUE.

  • Follow-up with existing event base and ensure team follows up and delivers in those events, association and opportunities.
  • Mall relations and extract maximum value - in terms of FOC, Events and Branding association - get stronger rate benefits media branding by MALLS and newer. avenues - ALSO HARBOR AND ENSURE ALL OLD EVENTS ARE PART OF OUR KITTY


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