Head - Marketing - FMCG (12-20 yrs)

4 weeks ago

DhakaOverseasInternational, India iimjobs Full time

Develop and implement strategic marketing plans to achieve organizational objectives and revenue targets.

- Lead cross-functional teams to execute integrated marketing campaigns across traditional and digital channels.

- Analyze market trends and consumer insights to identify opportunities for product development and market expansion.

- Oversee the creation of compelling marketing collateral, ensuring alignment with brand guidelines and messaging.

- Collaborate with sales teams to drive effective trade marketing initiatives and promotional activities.

- Monitor and analyze the performance of marketing campaigns, providing actionable insights for continuous improvement.

- Build and maintain strong relationships with key stakeholders, including external agencies, vendors, and internal teams.

- Stay abreast of industry developments, competitive landscape, and emerging trends to inform strategic decision-making.

- Budget management to optimize marketing spend and ensure efficient allocation of resources.

- Foster a culture of innovation, creativity, and excellence within the marketing team.

Qualifications:

- MBA

- Proven experience in FMCG marketing leadership roles.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Excellent communication and interpersonal skills.

- Demonstrated success in developing and implementing successful marketing strategies.

- In-depth knowledge of traditional and digital marketing channels.

- Ability to thrive in a fast-paced and dynamic environment.

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