IndiGo - Manager - Social Media (8-10 yrs)

4 weeks ago


Gurgaon, Haryana, India iimjobs Full time
The Social Media Manager will administer the company's social media marketing and advertising and will lead a team of AM's, TL's, Quality & Executives and will be reporting to the Director (CX)

  • Excellent written and oral communication skills
  • Required to handle Twitter, Instagram, Facebook, LinkedIn, etc handle with a high user base (6.1+ lac fans & followers)
  • Understanding of tools like Google Analytics, Facebook Insights, Twitter Analytics, YouTube Analytics, or any other social media monitoring tools.
  • Brand Development, Identify Target Customers, Set Clear Objectives, Visual Design and Web, Development Strategy, Promotion Strategy, Engagement Strategy, Conversion Strategy.


Measure & Analyze:
  • You'll need to determine the KPIs (key performance indicators) that matter most to your business
  • Audience Growth, Audience Profile, Audience Engagement, Content Reach, Leads, Response Rate, and Quality, Negative Feedback.
  • Develops and manages overall social media strategy (objectives, metrics, strategies & tactics, timeline, accountabilities).
  • Ensures all corporate social profiles are properly claimed, optimized, promoted, and managed.
  • Manages brand voice of the company in social media.
  • Facilitates content creation
  • Monitor and present relevant data, trends, successes, exceptions, etc.
  • Monitor and analyze social conversations around the brand, competitors, and other relevant keywords
  • To present daily, weekly, and monthly reports to Sr. Management.
  • Engage with customers who reach out to us on social media, conduct thorough factfinding by coordinating with our operations team.


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