Google Adwords Manager

Found in: beBee jobs IN - 2 weeks ago

Hyderabad, Telangana, India iimjobs Full time

Key Responsibilities :

  • Creating, implementing, and optimising Google ad network campaigns, including but not limited to search, display, video, instream, affiliate network, discovery feed & PMax for B2C lead generation.
  • Managing locationwise campaigns, researching, adding & negating search keywords, setting up prospecting & remarketing campaigns, analyzing performance data, and optimising campaigns to maximize RoAS and improve lead quality.
  • Owning & managing the paid marketing funnel through Google networks on Hubspot & Google Analytics 4.
  • Implement new trends, and integrate available generative AI tools for better downstream funnel metrics.
  • Run A/B tests & landing page heatmaps for better clickthrough rates and brief agency/inhouse content & creative teams
  • Run multiple bidding strategies, interest targeting, custom list creation, positioning, and lead generation tactics to find the optimum fit to get highintent customers as leads.
  • Maintain weekly performance reports, present insights to stakeholders and optimise campaigns based on business needs at different locations & offers and forecast trends as per macro and platform level events.
  • Maintain high ad quality score, impression shares etc. other secondary metrics
  • Synced up with other performance marketing managers & agencies to maintain consistency in offerings, brand positioning and messaging.
  • Managing agency relationships and aligning multiple agency teams based in different locations.
  • Maintain & verify billing, agreements & other administrative tasks on Google ad accounts.

Tools :

  • Google Ads &

Tag Manager:
To create, manage, and analyze Google ad campaigns.

  • Thirdparty audience or interestbased targeting tools like Vserv, etc.
  • Atscale landing page creation & optimization tools including heat maps, A/B tests etc.
  • Excellent with Google Sheets
  • Deep knowledge of GA4
  • Working knowledge of martech stacks like Hubspot, Salesforce, Zoho CRM etc.

Ideal (Spec) Candidate Profile :

  • 57 years of handson experience in generating highintent leads through Google ad campaigns for fertility, healthcare, or B2C organisations with a physical presence like real estate, automobiles etc.
  • Worked at the agency as well as the brand/client side.
  • Currently working closely with business teams to chase targets and deliver highROI campaigns.
  • A marketing or computer science graduate with good analytical & communication skills.
  • Has diverse interests, lived across multiple cities and understands customer needs.
  • Has a knack for numbers, bordering OCD and a decent understanding of macroeconomic situations and business needs.

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