Inbound Marketing Manager

3 weeks ago


Hyderabad, Telangana, India iimjobs Full time

Key Responsibilities:
Inbound Marketing Manager

  • Optimizing website pages for highranked visibility on Google & other search engines for keywords across the marketing funnel.
  • Managing locationwise Google My Business listings, languagewise content marketing campaigns, analyzing & maximising inbound/organic lead flow from search engines, YouTube & Google Maps.
  • Owning & managing the inbound marketing funnel through SEO.
  • Create wireframes, plan the structure, Implement new trends, and integrate available generative AI, and UX tools for better lead flow through landing pages.
  • Run multiple keyword ranking strategies, and organic answers on Q&A platforms like Quora etc.
  • Maintain weekly performance reports, present insights to stakeholders and optimise strategy based on business needs at different locations & offers and forecast trends per macro and platform level events.
  • Synced up with other performance marketing managers & agencies to maintain consistency in offerings, brand positioning and messaging.
  • Managing agency relationships and aligning multiple agency teams based in different locations.
  • Maintain & verify billing, agreements & other administrative tasks on content marketing campaigns.

Tools:

  • Experience with GA4, Search Console, Google Tag Manager, and website heatmap analysis.
  • Must maintain current certifications with Google Analytics Academy.
  • Excellent with Google Sheets
  • Handson experience with SEMrush and other Seo AI tools.
  • Working knowledge of martech stacks like Hubspot, Salesforce, Zoho CRM etc.

Ideal (Spec) Candidate Profile:

  • 5+ years of experience in SEO (search engine optimization), including Google organic search results, keyword building, ethical link building, Backlink Analysis, content writing strategies, etc.
  • Worked at the agency as well as the brand/client side.
  • Currently working closely with business teams to chase targets and deliver highROI campaigns.
  • A marketing or computer science graduate with good analytical & communication skills.
  • Has a knack for numbers, bordering OCD and a decent understanding of macroeconomic situations and business needs.


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