BeatO - Senior Copywriter (6-10 yrs)

1 month ago


Gurgaon, Haryana, India iimjobs Full time

Spearhead the formulation of innovative content strategies tailored for integrated marketing campaigns, spanning across diverse channels such as digital platforms, print media, and social networks.

- Drive the creation of compelling, resonant messaging that encapsulates our brand ethos and captivates our target demographic across various touchpoints.

- Champion the evolution and refinement of our brand voice, ensuring consistency and relevance in all communication endeavors.

- Take on a leadership role within the content team, guiding and inspiring junior copywriters to unlock their full potential through mentorship and constructive feedback.

- Foster a collaborative environment within the team, fostering cross-functional partnerships with marketing, design, product, and sales teams to ensure seamless alignment.

- Craft and refine engaging content across a multitude of platforms including websites, email campaigns, advertisements, product descriptions, and more, elevating the overall quality.

- Write content for performance ads - push notifications - etc

- Be responsible for moment marketing finds and curating smart engagement

- Explore deeply by researching online and talking to experts to understand what our target audience wants and feels.

- Conduct rigorous editing and proofreading to uphold the highest standards of clarity, coherence, and persuasiveness in all written materials.

- Stay at the vanguard of industry trends, competitor insights, and emerging technologies, leveraging this knowledge to drive continuous innovation and evolution.

Experience :

- Degree in English Literature or a related field, demonstrating a strong foundation in language and communication.

- Proven track record of 6-10 years in copywriting, ideally within both agency and corporate environments, showcasing extensive experience and adaptability.

- In-depth understanding of branding principles, marketing strategies, and consumer behavior, enabling strategic content creation aligned with business objectives.

- Innate creativity and storytelling prowess, with a knack for generating innovative ideas that deeply resonate with target audiences.

- Demonstrated success in crafting digital ad campaigns, compelling video scripts, and impactful content pieces, highlighting a history of driving engagement and conversions.

- Exceptional communication and collaboration skills essential for thriving in fast-paced, deadline-driven environments, fostering teamwork and synergy across departments.

- Adaptability to collaborative challenges, showcasing resilience and the ability to excel under pressure.



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