Sr BI Analyst
1 month ago
Core competencies will include:
- Analyze the Marketing Funnel, top-down and bottom up with a core understanding of the process from creation to close.
- Utilize core systems to create insights regarding marketing and pipeline activity.
- Develop insights around buying trends at account and individual level.
- Be cognizant of any potential data inconsistencies or issues and work proactively to address them.
- Contribute to and execute operational strategy. Know who to loop in from what team, how to effectively communicate information, and how to create a seamless experience for our stakeholders and internal customers.
- Understand how data flows through the systems to enable effective understanding of the data.
- Secure a core understanding of the various operations within marketing to improve the level of insights to be offered.
- Preparing reports for various stakeholders within and beyond Marketing
- Support the annual planning process.
Background Requirements:
- 4+ years of experience in a similar role
- Experience with Salesforce, and Eloqua (or Marketo)
- MS Excel Expert and SQL experience a benefit.
- Excellent presentation abilities and abilities to clearly articulate complex concepts
- Experience with MSFT BI and/or Tableau.
- Meticulous attention to detail – impact of small changes
- Desire to work cross functional and collaboratively.
- Ability to multitask in a fast-paced environment.
- Analytical and data-driven approach to marketing
- An idea-generator: someone who will constantly be working to improve our systems and better support the marketing and sales teams.
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