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Performance Marketing Specialist,

2 months ago

Hyderabad, Telangana, India Randstad US Full time

Digital marketing specialist

Passionate about reaching and engaging talent across the globe? Experienced in managing programmatic media campaigns?

Digital Marketing specialists are in charge of planning and managing marketing activities that promote our clients' brand, roles and activities in the talent acquisition space, including talent communities and campaigns.

Key Responsibilities

Performance

  • Enhance employer brand awareness of our clients and RSR in the digital space
  • Drive applications, increase website traffic, improve conversion to talent communities
  • Measure effectiveness, ROI, identify and evaluate new digital technologies and optimize programmatic marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools - optimize the marketing conversion paths
  • A/B Testing, measure the performance of CTAs and improve conversion rate consistently
  • Increase the recruitment marketing funnel efficiencies / effective reporting

Plan, Build and Optimise

  • Planning campaigns, analysing metrics, and identifying trends (Day to Day management)
  • The day-to-day running of Programmatic Job Ad Platforms where relevant with suppliers
  • Media Optimisation and Performance / Execute & monitor ad job distribution and advertising
  • Campaign creation, keyword builds and executions on all ad platforms
  • Provide data-driven recommendations across multiple concurrent assessments
  • Advise and lead technical integration with ATS and publishers with ad platforms e.g Joveo
  • Governance and Quality Assurance of digital campaigns
  • Working closely and collaboratively with the recruitment marketing team and Talent Marketing function in delivering recruitment marketing solutions
  • Assist in the evaluation of new tools, opportunities or enhancements for integration efforts to improve the value of the marketing dataset

Typical outcomes, services and products

  • Creating and running campaigns on Programmatic, Search, Social Media and other platforms
  • Recruitment marketing strategy, operations and execution
  • Supporting media proposals with campaign estimates
  • Website and landing page builds through relevant technology platforms

Key Expertise

  • Experience or a high level of awareness in these areas: social media, search & display, campaign management, and programmatic advertising
  • Previous experience using programmatic job distribution and advertising platforms, for example: Joveo, SFX/SmashFlyX, or AppCast
  • Fluency with media buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
  • Proficient use of data analytic platforms, such as Google Analytics
  • Highly proactive and excellent multitasking skills
  • Expertise in digital marketing, programmatic media and reporting - the ability to build an integrated marketing campaign end-to-end
  • Strong programme management skills - well-organized, obsessive attention to detail, data-driven, and able to oversee delivery in line with set project deadlines
  • Excellent command of English language and communication skills
  • Proficient use of the Google Suite of products (Gmail, Meet, Sheets, Slides) as well as MS Office

Qualifications

  • 3+ experience, University (Bachelor's) degree and/or relevant certifications and experiences
  • Google Ads Certification is desirabl

Competencies: Digital fluency; Drive for Results; Customer Focus; Quality oriented; Commercial Acumen; Collaborative Influence; People Development; Conceptual Thinking; Project Management
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.