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Email Marketing Operations Specialist

3 months ago

Bengaluru, Karnataka, India McAfee Full time

Role Overview:We are looking for a new team member who is passionate about solving problems, has a strong interest in cyber security, Email, SMS, PUSH marketing automations tools, and wants to join our collaborative team as an Email & Messaging Specialist to help drive the high quality of our Consumer product family.

This is a remote position in India. We will only consider candidates currently in India and are not offering relocation assistance at this time.
Job Description:

About The Role:

  • Minimum of 3+ years in email marketing, ideally in a B2C environment.
  • Proficiency with platforms such as Adobe Audience Manager, Twilio, Marketo, HubSpot, Salesforce Marketing Cloud, Autopilot, Braze, Iterable, Drip, etc.
  • Familiarity with SMS and PUSH marketing trends, benchmarks, and relevant regulations.
  • Solid experience in executing marketing campaign programs using browser-based email and messaging applications, with a focus on dynamic content/personalization to optimize performance.
  • In-depth knowledge of HTML, CSS, JavaScript, and frameworks like Angular and ReactJS, along with a basic understanding of database structures.
  • Strong understanding of global anti-spam trends and legislation, along with working knowledge of omnichannel platforms such as ACS, AJO, or Adobe Analytics.

About You:

  • Responsible for hands-on production of end customer messages (SMS/PULL/PUSH) for regions including North America, Europe, Asia Pacific, Japan, and Latin America.
  • Code CSS and HTML, using interfaces like Adobe Campaign Standard, Twilio, and Braze to develop or modify templates with dynamic content and rules.
  • Define recipient segments, suppression lists, automated importing rules, and conduct data hygiene.
  • Work closely with other teams to identify SMS and email-related guidelines and ensure compliance.
  • Develop A/B and multivariate tests, report outcomes, and optimize campaigns based on results.
  • Understand marketing campaign strategy and terms, monitor campaign performance, and data quality, help in outbound and inbound marketing activities, evaluate key performance metrics, and liaise with creative teams for business approval.

#LI-Remote

Accommodations:

McAfee recognizes and supports its obligation to reasonably accommodate applicants and employees with disabilities. We are here to help. Please let us know if you need a reasonable accommodation for any part of the application, interviewing, hiring, or at any other time during the employment process. Please do not include personal medical information in the email.

Diversity is foundational for our business success. We want to be a workplace of choice for all people and we value the unique perspectives offered by a diverse workforce. McAfee does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, protected veteran status, age, ancestry, medical condition, genetic information, marital status, pregnancy, or any other legally protected status. This principle applies to all areas of employment: recruitment and hiring, training, performance evaluations, promotions and transfers, compensation and benefits, and social and recreational programs.

McAfee desires to be an employer of choice with an inclusive environment for all individuals. As part of this goal and in compliance with various laws and regulations, McAfee provides reasonable accommodation to applicants and employees. Requests for reasonable accommodation for applicants and employees are evaluated on a case-by-case basis.

Posting Statement:

McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.