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Process Specialist

3 months ago

Bengaluru, Karnataka, India Cognizant Full time
Amazon Ads Trainer:

Roles & Responsibilities:

New Hire Training (NHT):

• Utilize effective training techniques and create alternative training methods to deliver engaging and informative NHT and Refresher workshops.

• Design and deliver comprehensive training modules for new hires covering fundamental digital marketing concepts, tools, and platforms.

• Provide hands-on guidance and mentorship to ensure new hires develop practical skills in all areas of advanced Digital marketing areas such as SEO, SEM, Keyword strategies, Ad strategies, optimizations, and analytics.

• Work closely with Communications trainer to ensure candidates are well versed with industry best practices in verbal and writing skills

• Assess trainee progress with assessments and provide constructive feedback to facilitate learning and development.

• Act with empathy and maturity, exhibit sound decision-making skills
On-the-Job Training (OJT):

• Provide hands-on support to new hires until they are deployed in production through coaching, feedback, and follow-ups.

• Conduct OJT sessions for intermediate and advanced digital marketing topics, Tools usage including advanced analytics, campaign optimization, and strategic planning for advertiser recommendations.

• Work closely with trainees to address practical challenges and provide tailored solutions based on industry best practices.

• Collaborate with internal stakeholders to integrate OJT sessions seamlessly into the existing workflow, ensuring practical application of learning.

• Conduct mock panels to ensure candidates readiness for final client panels.
Other Business Needs:

• Stay updated on the latest trends and developments in digital marketing and incorporate relevant updates into training materials.

• Stay current with Client (digital space) product features by attending sessions with the product and updating learning materials accordingly.

• Collaborate with cross-functional teams to identify training gaps and develop customized training solutions to address specific business needs like refresher trainings, tools updates and adoption sessions.

• Act as a subject matter expert and provide ad hoc support to the broader team on digital marketing strategies and execution.

• Organize and facilitate regular refresher sessions and assessments to ensure knowledge retention among team members.

• Maintain accurate records, track progress, and compile reports to measure the effectiveness of the training programs.
Must-Have Skills

• Proven experience in digital marketing, preferably with expertise in SEO, SEM, analytics, and ad strategies

• Experience with digital marketing tools and platforms, such as Google Ads, Amazon Ads, Facebook Ads Manager, and Google Analytics

• 3+ years of proven experience as an Amazon Ads/SEM or similar platform trainer or team lead with hands-on experience in mentoring the team.

• Strong communication and presentation skills, with the ability to convey complex concepts clearly and concisely, the capacity to create compelling and impactful training materials.

• Experience in designing and delivering training programs with predefined calendars, with a focus on hands-on learning and practical application.

• Skilled in training needs analysis and program design, with strong coaching and mentoring abilities

Experience Required:

Minimum of 6 years of experience in digital marketing, with 3years of experience in training and development roles.

Education Requirements: - Bachelor's degree in marketing, Communications, Business Administration, or a related field.

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