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Social Media Marketing Expert for a product based company

3 months ago


Chennai, Tamil Nadu, India Individual Full time

Overview:

We are seeking a creative and results-driven Social Media Marketing Expert to promote and elevate our product's online presence.

The ideal candidate will have a deep understanding of various social media platforms and be able to craft and execute strategies that drive engagement, increase brand awareness, and generate leads.


Key Responsibilities:

Strategy Development:
Create and implement effective social media strategies to promote the product across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others

Content Creation:
Develop and curate engaging, high-quality content, including images, videos, and written posts, that align with the product's brand voice and appeal to the target audience

Community Management:
Monitor and respond to comments, messages, and mentions across social media channels in a timely and professional manner

Analytics & Reporting:
Track and analyze social media performance metrics, generate reports, and provide insights to optimize future campaigns

Campaign Management:
Plan and manage social media advertising campaigns, including budget allocation, audience targeting, and performance tracking

Collaboration:
Work closely with the product development and sales teams to ensure consistent messaging and alignment with overall marketing goals

Requirements:

Experience:
Proven experience in social media marketing, particularly in promoting products or brands

Skills:
Strong understanding of social media platforms, tools, and best practices. Proficiency in content creation, including graphic design and video editing, is a plus.

Analytics:
Ability to analyze data and derive actionable insights to improve social media strategies

Creativity:
A keen eye for design and the ability to craft engaging content that resonates with the target audience

Communication:
Excellent written and verbal communication skills

Benefits:
Competitive salary and potential for bonuses based on performance.