Indifi - Manager/Senior Manager - CRM/Campaign Management (5-10 yrs)

4 weeks ago


Gurgaon, Haryana, India iimjobs Full time
Plan and manage promotional campaigns to internal base through channels like SMS, Whatsapp, Email, OBD, Push notifs

  • Overlook automation journeys and suggest optimization to reduce cost and improve efficiency of the same
  • Optimize and report regular promotional campaign performance to improve efficiency across channels
  • Maintain monthly calendar across channels and regularly track funnels
  • Coordination with sales to improve conversions, and minimize funnel drops
  • Slicing and creating segments from internal base and updating targeted base for increasing lead generation
  • Coordination with design, product, and content team to ensure timely execution of promotional and automated campaigns
  • Must know the excel functions, has used platforms like moengage, netcore, webengage, and understands funnels
  • Ability to multitask and successfully operate in a fastpaced environment

Key skills :

  • 510 years of working experience managing omnichannel marketing and CRM
  • Hands on experience in including Whatsapp, OBD, SMS, Whatsapp, OBD, and email marketing campaigns
  • Worked and used different content types static, videos, gifs etc
  • Proven experience in working with CRM tools
  • Comfortable with using analytics tools like Google analytics, Mixpanel etc
  • Responsible, structured and precise work attitude, with great attention to details
  • Proactive cando attitude, problem solving skills and good team player
  • Analytical skills are a plus, confident user of Excel/Google sheets, Powerpoint
  • Excellent communication skills in English, additional languages are a plus.

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