- Lead

4 weeks ago


Bengaluru, Karnataka, India iimjobs Full time

About Us:
Nurture Retail is a dynamic B2B e-commerce business committed to delivering innovative solutions.

We are seeking a talented and results-driven individual to join our team as the Performance Marketing and Digital Customer Acquisition Lead.


Responsibilities:

  • Develop and execute comprehensive performance marketing strategies to drive customer acquisition and revenue growth in the B2B ecommerce space.
  • Drive and enhance digital marketing efforts across a range of platforms, such as search engine marketing, social media advertising, display ads, and email campaigns.
  • Analyse and interpret data to provide actionable insights, optimising campaigns based on key performance indicators (KPIs).
  • Collaborate with crossfunctional teams to align marketing efforts with overall business objectives and ensure a cohesive customer experience.
  • Stay updated on industry trends, emerging technologies, and competitor strategies to identify opportunities for innovation and improvement.
  • Manage and allocate budgets effectively, ensuring maximum ROI on marketing investments.
  • Lead the KPIs such as app downloads, KYCs, 1st order count.
  • Create a customer acquisition experience.
  • Work with the Product & Tech Team closely to ensure the traffic / user quality.

Desired candidature :

  • Bachelor's degree in Marketing, Business, or related field. MBA is a plus.
  • 8+ Years of proven experience in B2B performance marketing and digital customer acquisition, with a track record of driving tangible results.
  • Strong analytical skills and proficiency in tools like Google Analytics, GA4, GTM, AdWords, and Social media advertising platforms.
  • Excellent communication and leadership abilities, with the capacity to work collaboratively in a fastpaced environment.

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