Heavenly Secrets

Vice President /Sr Vice President - Marketing

About Pilgrim:

Founded in 2019, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 200+ SKUs across skincare & haircare, makeup and fragrances in over 25,000 pin codes. It has rapidly expanded into a 1000+ offline store omnichannel company. The brand is known to source the world's best beauty ingredients to create exciting and efficacious products that deliver results. The company's R&D and innovation are driven by an in-house team and partnerships in India and across the globe. It brings together unique global beauty experiences, connecting with the wanderlust spirit of a modern millennial. Hence, the name - Pilgrim. It offers a wide range of products curated with ingredients from France, Korea, Spain, Australia, the Amazon Rainforest, and Swiss glaciers.
The brand currently serves 6 million consumers monthly and aims to achieve a 1000 crore ARR by 2025. In its series B funding round last year, Pilgrim raised $20 million, led by Vertex Ventures Southeast Asia and India, with participation from existing investors. In 2022, the company secured a total of Rs 48 crore in funding from investors including Fireside Ventures, Narotam Sekhsaria Family Office, Shark Aman Gupta, Co-Founder of Boat Lifestyle Sameer Mehta, Rukam Capital, and others.

About the role: We are seeking a passionate and experienced Marketing Leader to spearhead the launch of a new brand for Heavenly Secrets Pvt. Ltd. This is a unique opportunity to play a pivotal role in building a brand from the ground up, shaping its identity, and driving successful market entry.

Responsibilities:

- Lead the entire brand launch, from concept development and brand strategy to execution and go- to-market initiatives.

- Conduct thorough market research to understand target audience needs, competitive landscape, and industry trends.

- Develop a compelling brand story, voice, and visual identity that resonates with the target audience.

- Oversee the creation of all brand assets, including packaging design, marketing materials, and communication strategies.

- Craft and execute a comprehensive marketing plan across multiple channels, including digital, social media, PR, and influencer marketing.

- Manage and collaborate with the in-house Marketing, NPD, E-Commerce and D2C teams at Pilgrim.

- Establish key performance indicators (KPIs) to measure brand awareness, engagement, and sales success.

- Analyze launch performance and adapt strategies as needed to ensure ongoing brand growth and market share acquisition.

Qualifications:

- Minimum 10 years' experience within the FMCG industry, including key roles in Brand Management

- MBA from a Tier 1 Institute

- Proven track record of successfully launching new consumer brands with measurable results.

- Strong commercial acumen, and understanding of brand strategy, consumer marketing principles, and market research methodologies.

- Excellent communication, presentation, and interpersonal skills with the ability to build strong relationships.

- Experience in a D2C environment is a strong advantage.

Benefits:

- Be a part of a dynamic and growing consumer facing organization.

- Play a leadership role in shaping the future of a brand new venture.

- Work in an entrepreneurial and fast-paced environment.

- Competitive salary and benefits package.