Assistant Brand Manager

3 weeks ago


Bengaluru, Karnataka, India iimjobs Full time


This position is responsible for the overall top line and bottom-line target achievement in all geographies by focusing on the specific activities below.

The product line involves any brand in our consumer care segment.

The responsibility includes:

  • Develop and sharpen the brand code for the brand / category in consideration
  • Develop and refine the brand architecture in view of the competition and market trends
  • Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products
  • Responsible for building consumer insights for the brand
  • Effectively connect with the advertising teams to create collaterals to communicate the brand proposition
  • Develop Activations / BTL activities
  • Effectively design media campaigns and work with the agencies to develop them.
  • Liaise with the sales team for effective deploying of BTL activities and monitor performance of schemes and trade activations

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