analyst product marketing

2 weeks ago

Bengaluru, Karnataka, India TE Connectivity Full time

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.

Job Overview

TE Connectivity's Product Marketing teams generate customer demand and loyalty by developing, deploying and measuring the results of clear and compelling product marketing programs for both new product introductions (NPIs), legacy product promotions and technology solutions, focusing on driving awareness and demand for products and technologies in collaboration with PM, Sales and Channel partners. They create effective marketing programs by working with internal and external creative resources to develop videos, print advertisement, presentations, brochures, etc. that result in lead generation and product sales that support both high impact product launches and improve sales in weaker product lines by driving sales and brand preference. They also manage product launches and account capture marketing plans through marketing automation technologies such as and Eloqua and define, measure and report on the return of all demand marketing activities and investments.

Roles & Responsibilities

The Product Marketing Analyst will be responsible for introducing and promoting new products on a global level.

  • Gatekeeper of product readiness for external promotion, like cost- and pricing set up.
  • Continuous improvement of the Industrial NPI process together with the BU process owner to help drive continuous improvement activities within the NPI process to streamline operations and enhance efficiency.
  • Benchmark against competitors to ensure best-in-class new product introductions.
  • Perform keyword research for Product Group Page (PGP) to ensure the products are easily discoverable by our target audience.
  • Update the PGP with all new collaterals created for the launch (flyer, images, video, part numbers, etc.) ensuring customers have access to relevant and updated information.
Competencies And Experience Required/Desired
  • BA/BS degree in Marketing or related field, or the equivalent combination of education and experience
  • 3+ years of expereince.
  • Excellent relationship management, presentation and communications skills that establish trust, credibility, and respect.
  • Experience with SAP is a preferred.
  • Ability to influence internal business partners with whom no direct reporting relationship exists
  • Computer proficiency in MS Office (Word, Excel, PowerPoint, Visio) a must
  • Experience in SEO is a must. Experience in using SEMrush or Ahref or Moz is a must.
  • Experience in AEM will be beneficial, but not essential.
Competencies
Values: Integrity, Accountability, Inclusion, Innovation, Teamwork

ABOUT TE CONNECTIVITY

TE Connectivity is a global industrial technology leader creating a safer, sustainable, productive, and connected future. Our broad range of connectivity and sensor solutions enable the distribution of power, signal and data to advance next-generation transportation, renewable energy, automated factories, data centers, medical technology and more. With more than 85,000 employees, including 8,000 engineers, working alongside customers in approximately 140 countries. TE ensures that EVERY CONNECTION COUNTS. Learn more at and on LinkedIn, Facebook, WeChat, Instagram and X (formerly Twitter).

WHAT TE CONNECTIVITY OFFERS:

We are pleased to offer you an exciting total package that can also be flexibly adapted to changing life situations - the well-being of our employees is our top priority

  • Competitive Salary Package
  • Performance-Based Bonus Plans
  • Health and Wellness Incentives
  • Employee Stock Purchase Program
  • Community Outreach Programs / Charity Events
  • Employee Resource Group

Across our global sites and business units, we put together packages of benefits that are either supported by TE itself or provided by external service providers. In principle, the benefits offered can vary from site to site.

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