Performance Marketing Manager

Found in: beBee jobs IN - 2 weeks ago

AhmedabadMumbaiGujarat, India iimjobs Full time
Performance Marketing Manager

Position Overview:


We are seeking a dynamic and results-oriented Performance Marketing Manager to join our earlystage direct-to-consumer (D2C) company in the luggage travel accessories category.

The ideal candidate will have a proven track record of driving customer acquisition and revenue growth through strategic digital marketing campaigns.

This role offers an exciting opportunity to shape the future of our brand and make a significant impact in a fast-paced startup environment.


Responsibilities:

  • Develop and execute multichannel digital marketing strategies to drive customer acquisition, conversion, and retention.
  • Manage and optimize performance marketing channels including but not limited to paid search, paid social, display advertising, affiliate marketing, and email marketing.
  • Analyze campaign performance data and metrics to identify opportunities for optimization and improvement.
  • Collaborate with crossfunctional teams including creative and external agencies to align marketing efforts with overall business objectives.
  • Stay updated on industry trends, emerging technologies, and best practices in performance marketing to ensure competitive advantage.
  • Monitor and manage marketing budgets, forecasting and allocating resources effectively to achieve targets.
  • Track and report on key performance indicators (KPIs) and metrics to stakeholders, providing insights and recommendations for future initiatives.
  • Stay abreast of regulatory changes and compliance requirements related to digital marketing channels.

Qualifications:

  • Proven experience (2+ years) in a performance marketing role, preferably within the consumer goods or ecommerce industry.
  • Strong analytical skills with the ability to interpret data, draw insights, and make datadriven decisions.
  • Proficiency in digital marketing platforms and tools such as Google Ads, Facebook Ads Manager, Google Analytics, and email marketing automation software.
  • Experience managing marketing budgets and optimizing campaigns for maximum ROI

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