Corporate Communication Role
1 month ago
Corporate Communication - PR - Life Insurance
To protect and promote the brand to render third-party credibility for organizational initiatives
Key Responsibilities:
Responsibilities:
- To influence media and build brand's share of voice
- To build and maintain excellent connect across English, language, and digital media
- To identify industry trends and pitch stories to drive thought leadership
- To craft PR positioning for the brand and guide spokespersons' interaction with media
- To design PR strategies for positively leveraging notable developments within organization
- To collect insights on media movements, market intelligence regarding important regulatory or industry developments
- To undertake effective stakeholder management and collaboration
- To update social assets and website with media coverage
Specific Authorities( Financial & Non Financial):
Non-functional authority:
- Authorized to create and circulate press releases and other announcements
- Authorized to interact with media and influencers on behalf of the brand
- Authorized to track all news relating to the brand
- Authorized to manage agency on key deliverables
HR/ JD/ Ver1.0/1 st Feb 2020
Internal Key Performance Indicators:
- Improve brand's PR Rank to #5 and Share of Voice to 15% -
- Drive brand awareness and consideration, as defined annually
Job Requirements:
Qualifications: MA/MBA/BMM Graduate
Experience:
- 2-3 years (journalism or previous PR experience, preferably in BFSI sector)
Functional Competencies:
- Content Writing
- Business Communication
- Digital Marketing
- Behavioral
- Competencies
- Business Acumen
- Growth through differentiation
- Execution Excellence
- Collaboration
- Customer Centricity
Key Interactions:
- Internal Nature or purpose of interaction
- EXCO - Facilitating and designing PR narrative for noteworthy developments
- Insights for content writing
- departments (primarily products, distribution channels, HR, Tech)
- Collaborate on PR strategies to promote relevant and key developments across functions
- External Nature or purpose of interaction
- Industry forums & media - Regular interaction with Industry bodies that conduct awards and other conference
- Relationship building
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