Head - Marketing - Manufacturing Firm (5-10 yrs)

4 weeks ago


Coimbatore, Tamil Nadu, India iimjobs Full time

Responsibilities:

Developing Marketing Strategy:

  • Create a comprehensive marketing strategy aligned with the overall business goals.
  • Conduct market research to identify target audiences, competitors, and industry trends.
  • Define unique value propositions and positioning for the startup's products or services.

Brand Management:

  • Build and manage the startup's brand identity, ensuring consistency across all marketing channels.
  • Develop and implement branding guidelines to maintain a cohesive brand image.
  • Monitor brand sentiment and adjust strategies accordingly.

Digital Marketing:

  • Oversee the development and execution of digital marketing campaigns, including social media, email marketing, content marketing, and SEO.
  • Analyze key performance indicators (KPIs) to measure the success of digital marketing efforts.
  • Stay updated on digital marketing trends and technologies.

Content Strategy:

  • Develop a content strategy that aligns with the brand and resonates with the target audience.
  • Create and manage the production of highquality content for various channels, including blogs, videos, and social media.

Lead Generation and Conversion:

  • Implement strategies to generate leads and drive customer acquisition.
  • Work closely with sales teams to ensure effective lead handoff and conversion.
  • Optimize conversion funnels and customer journeys for maximum efficiency.

Public Relations:

  • Build and maintain relationships with media outlets, influencers, and industry stakeholders.
  • Coordinate public relations efforts to generate positive media coverage.
  • Handle crisis communications effectively.
Marketing Head

Job Description:

Qualification:

  • Minimum work experience of 8+years (Max 10years) with a Dynamic startup firm
  • Handling Pure marketing
- (No Sales), PAN Indian Product launch, Marketing Campaigns, PR, Crafting Marketing & Brand strategies,

  • Coordinating with Sales team.
  • Master's in business administration (Marketing), or a related field from reputed Institutions like IIM, IIT, ISB, NIT, BITS, Symbiosis, XLRI, Great Lakes Etc.

Languages known:
Hindi, English

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