Reliance Brands

3 weeks ago


Mumbai, Maharashtra, India iimjobs Full time
Manager - LSM

Responsibilities:

Develop and Implement Local Marketing Plans:

  • Work closely with store managers to understand the unique characteristics and demographics of each location.
  • Create customized local marketing plans for each store, considering local trends, competition, and community preferences.
  • Provide ongoing support and guidance to store managers in executing local marketing plans.

Coordinate Promotional Events:

  • Organize and execute local promotional events and campaigns to increase store visibility and attract new customers.
  • Collaborate with store teams to ensure seamless execution of promotions, discounts, and special events.

Community Engagement:

  • Build and maintain relationships with local businesses, and community organizations to enhance the restaurant's presence in the community.
  • Identify sponsorship and partnership opportunities to increase brand awareness and drive customer traffic.

Social Media Management:

  • Manage and update social media accounts for individual store locations.
  • Create engaging content, posts, and promotions to increase online visibility and engage with the local audience.

Market Research:

  • Conduct ongoing market research to stay informed about local trends, competitor activities, and customer preferences.
  • Analyze data to identify opportunities for growth and improvement.

Budget Management:

  • Develop and manage budgets for local marketing initiatives.
  • Monitor and track the effectiveness of marketing campaigns, adjusting strategies as needed to achieve desired results.

Qualifications:

  • Bachelor's/PG degree in Marketing, Business, or a related field.
  • Proven experience in marketing, preferably in the QSR industry.
  • Strong understanding of local marketing strategies and tactics.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and collaboratively with crossfunctional teams.
  • Proficient in social media management and marketing analytics.
  • Resultsdriven with a focus on achieving measurable outcomes

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