Head of Digital Marketing

2 weeks ago

Navi Mumbai, India Reliance Digital Retail Ltd. Full time

Position: Head of Digital Marketing

Company: Reliance Digital

Location: Navi Mumbai


Role Overview:

This role requires an expert in digital marketing methodologies, data-driven decision-making, and advanced campaign management. The ideal candidate should possess exceptional leadership skills and a track record of implementing cutting-edge digital marketing initiatives.


Key Responsibilities:

  • Develop and execute high-impact SEM campaigns, optimizing conversion rates and cost-of-acquisition in high volume categories.
  • Direct the creation and execution of activation campaigns across diverse social channels to enhance engagement and augment brand awareness.
  • Oversee the daily operations of social media platforms including Facebook, Twitter, YouTube, Instagram, LinkedIn, blogs, Wikipedia, and mobile apps.
  • Analyze and optimize the social content calendar to maximize audience engagement and interaction.
  • Deliver comprehensive performance reports showcasing ongoing engagement and campaign effectiveness, utilizing robust analytical tools.
  • Conceptualize and oversee the development of an immersive website focused on elevating user experience and driving conversions.
  • Manage and maintain relationships with marketing agencies and vendors to ensure maximum ROI from partnerships.
  • Drive innovation by implementing cutting-edge ideas to bolster the growth of key product families, leveraging a data-centric approach.
  • Cultivate a collaborative team environment and demonstrate strong leadership to align marketing strategies with business objectives.


Qualifications:

  • Master’s degree in Marketing, Communications, or related field.
  • Extensive experience (15+ years) in a senior digital marketing role, demonstrating mastery in strategy implementation and technical prowess.
  • Proficiency in SEM, social media management, content strategy, analytics tools, and emerging digital technologies.
  • Exceptional leadership, communication, and interpersonal skills with the ability to navigate a dynamic, fast-paced environment.
  • A strong understanding of current digital marketing trends and best practices.

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