- Entrepreneur In Residence

4 weeks ago

Delhi NCR, India iimjobs Full time

About your new job responsibilities

As an EIR specializing in Marketing and Influencer Engagement, you will play a crucial role in building and nurturing relationships with influencers to amplify our brand presence. The ideal candidate will have a strong background in marketing, with a focus on influencer marketing strategies. Additionally, experience with the UPSC (Union Public Service Commission) is preferred, as it aligns with our strategic objectives.

Key Responsibilities:

1. Influencer Engagement:

- Identify and establish relationships with influencers relevant to our industry and target audience.

- Develop and execute influencer marketing campaigns to enhance brand visibility and engagement.

- Collaborate with influencers to create compelling content that aligns with our brand messaging.

- Data-driven mindset with the ability to analyse marketing metrics and adjust strategies accordingly.- Contribute to the development of marketing strategies and campaigns to promote our products/services.

2. Marketing Strategy:

- Contribute to the development of marketing strategies and campaigns to promote our products/services.

- Work closely with the marketing team to ensure consistency in brand messaging across all channels.

- Utilize data and analytics to measure the effectiveness of marketing initiatives and make data-driven recommendations.

3. UPSC Integration:

- Leverage your experience with the UPSC to develop marketing strategies that resonate with our audience within this niche.

- Stay informed about UPSC trends, events, and developments to capitalize on relevant opportunities.

- Collaborate with relevant stakeholders to align marketing efforts with UPSC-related goals.

4. Collaboration and Communication:

- Work cross-functionally with teams such as product development, sales, and customer service to align marketing strategies with overall business objectives.

- Communicate regularly with internal teams and external partners to ensure smooth execution of marketing campaigns.

Qualifications:

- Bachelor's degree from Tier 1 institute in Marketing, Business, or a related field.

- Proven experience in influencer marketing with a strong portfolio of successful campaigns.

- Familiarity with the UPSC and its ecosystem is highly preferred.

- Excellent communication, collaboration, and negotiation skills.

- Data-driven mindset with the ability to analyse marketing metrics and adjust strategies accordingly.

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