Chief Marketing Officer

3 weeks ago

Kolkata, West Bengal, India iimjobs Full time
Chief Marketing Officer

  • Overall accountability for Sales & Marketing, Branding and PR of the hospital services in the respective region to increase the awareness by promoting the various services and packages offered by the hospital. Will strategise and implement the Omnichannel lead gen engine. Will be accountable for achieving the monthly and annual revenue targets of the hospital.
  • The job is heavily tilted towards creating the positioning of the Hospital as a Centre of Excellence with relevant doctors and new territories. This would be done through Digital, ATL/BTL events, seminars, CMEs and Service innovation branding, Sales support.

Key Responsibilities:

Sales and Marketing strategy:

  • Convert the organization targets into top line/revenue targets

Arrive at a sales and marketing strategy by:

  • Firming up the key specialties to focus on for the year (specialty focus)
  • Interface with market research firms, marketing consultants, PR agencies
  • Identifying key sources of business and translation/allocation of targets to the sources i.e. Doctor marketing/referrals, Corporate sales, Direct marketing (consumer focus), Branding, Digital Marketing
  • New Geography identification and creating commensurate product/service strategy.
  • Identifying new markets; new engagements, new specialties and ways to drive future business.
  • Conceptualizing new initiatives for increasing top of mind recall amongst potential patients/customers and to leverage the
  • Ensuring strategy balances specialty focus
  • Work closely with the Unit heads / Business heads to ensure top line expectations are met
  • Managing profitability of the hospitals by ensuring marketing spends are commensurate with the turnover achieved.
  • Communicate the marketing plan and budgets to team members
  • Monitor implementation of strategy by team members
  • Periodically analyzing MIS reports to draw inferences, trends and inputs to be used for marketing.
  • Periodically analyze advertising and marketing spends to ensure marketing budgets are utilized effectively.
  • Driving the Digital Marketing from both paid marketing and branding perspective.
  • Periodic review of all the verticals (Brand, Marketing, PR, Digital) to understand execution excellence and take corresponding corrective measures.

Product, Advertising and communication:

  • Creating a brand identity and Providing clarity to the team members and other key functions in on the positioning of the brand
  • Setting up a process to capture customer perceptions of Hospitals, in particular and taking measures to correct the perception, wherever it is not in the desired direction.
  • Firming up the main campaigns for the Hospitals
  • Creating a roadmap for execution and firming up the team structure for the same (including agency if needed)
  • Briefing the agency on the campaign and ensuring that desired output is delivered.
  • Ensuring feedback on the campaigns and advertising is collected and impact on the revenue and brand image of the company is ascertained
  • Ensuring that all marketing, advertising and communication undertaken by the department is in tune with the image of and there is no dilution of the brand.
  • Evolving a PR strategy (highlighting the right occasion to the media), briefing the PR agency and managing media effectively along with the team.
  • Providing inputs to CEO / Directors on any facts/figures required for any press releases
  • Commissioning, undertaking market study from time to time to understand pricing of competitors, competitor's activities and products offered.
  • Analyze MIS reports and identify areas of development.
  • Conduct a gap analysis to identify gaps in products and services being offered in the market and use the inputs for new products to be offered and marketed.
  • CRM Process monitor, improve and engage
  • Team Development
  • Ensure that all staff/team are in place to achieve the targets and they are well equipped with the knowledge/skills required to achieve the goals.
  • Interact with HR for recruiting new employees into the Marketing department and for training.
  • Delegate responsibilities to team members and help them take on additional areas of work (to get better understanding of other functions and as a part of their career development process)
  • Identify competency gaps and areas for development and ensure appropriate training is imparted to them.

Major Job Qualifications / Specific Skills:

Required Education:
M.B.A in Marketing

Preferred Education:

  • M.B.A in Marketing
  • Experience Minimum 1520 years of experience in relevant field
  • Knowledge and Specific Skills Minimum 1518 years of which 45 years' experience as a lead role in Branding and Marcomm in FMCG/Consumer durables/Pharma/Hospital or any B2C business

  • Digital Marketing Internship

    2 weeks ago

    Kolkata, West Bengal, India Viacon Marketing & Technologies Pvt. Ltd. Full time

    About the internship:Selected intern's day-to-day responsibilities include:1. Conduct in-depth research on identifying websites, groups, communities, etc. relevant to our business and target audience2. Use various tools to pull out data and provide the data for marketing campaigns3. Assist the marketing team and work closely with the marketing head to design...

  • Graphic Design Internship

    4 weeks ago

    Kolkata, West Bengal, India Nurarity Marketing Private Limited Full time

    About the internship:As a Graphic Design intern at Nurarity Marketing Private Limited, you will have the opportunity to showcase your creativity and talent while gaining hands-on experience in a fast-paced marketing environment. Your key responsibilities will include:1. Collaborating with the marketing team to create visually appealing graphics for social...

  • Content Writing Internship

    3 weeks ago

    Kolkata, West Bengal, India BESI Marketing Solutions Full time

    About the internship:Selected intern's day-to-day responsibilities include:1. Work on social media content 2. Work on blogs 3. Handle more advanced tasks like preparing ad copy, technical writing, or explainer/video scripts 4. Work on concept creation as per the client Skills Required: 1. Excellent overall writing skills in English2. Impeccable spelling and...

  • Marketing Internship

    2 weeks ago

    Kolkata, West Bengal, India Scarlet Splendour Full time

    About the internship:Selected intern's day-to-day responsibilities include:1. Assisting in marketing analysis and research activities2. Supporting the marketing team in daily tasks3. Handling lead generation and follow-ups4. Working on cold calling > Only those candidates can apply who: 1. are available for full time (in-office) internship 2. can start...

  • Marketing Internship

    1 week ago

    Kolkata, West Bengal, India Polo Towers Group Full time

    About the internship:Selected intern's day-to-day responsibilities include:1. Manage social media platforms, creating and posting content regularly.2. Maintain data, ensuring accurate records and documentation.3. Communicate with vendors to coordinate orders, deliveries, or other business matters. > Only those candidates can apply who: 1. are available for...

  • Digital Marketing Internship

    3 weeks ago

    Kolkata, West Bengal, India Hitech Animation Full time

    About the internship:Selected intern's day-to-day responsibilities include: Sure, here are five key responsibilities for a Digital Marketing Internship:1. Assisting in social media content creation and scheduling.2. Conducting keyword research and assisting in SEO optimization efforts.3. Supporting email marketing campaigns by drafting content and analyzing...

  • Sales Executive/Officer

    4 days ago

    Kolkata, West Bengal, India timesjobs Full time

    Job Title: Sales Executive.Key Responsibilities:Develop and execute sales strategies to achieve sales targets and expand market share.Identify and qualify leads through various channels, including cold calling, networking, and referrals.Conduct thorough research to understand the needs and preferences of potential clients.Present products or services to...

  • Marketing Internship

    6 days ago

    Kolkata, West Bengal, India The Coding Wale Full time

    About the internship:Responsibilities:1. Conduct Workshops: Visit schools to conduct workshops aimed at introducing students to CodingWale's offerings and the importance of technology education.2. Brand Building: Develop strategies to increase CodingWale's brand value within school communities and among students.3. Presentation Creation: Design compelling...

  • Sbi Recruitment – Marketing Executive

    4 weeks ago

    Kolkata, West Bengal, India State Bank of India Full time

    Job DescriptionThe executive will primarily drive marketing activity of various training programmes/ conclaves/ seminars/ workshops/ services etc. at SBIL and other ATIs[ads1]Job ResponsibilitiesOverseeing and developing integrated marketing campaigns, conduct market research and analyse data to identify and define target groups for SBI ideas and products in...

  • Marketing Internship

    2 weeks ago

    Kolkata, West Bengal, India CvDragon India Full time

    About the internship:Selected intern's day-to-day responsibilities include:1. Making calls, sending well-articulated emails, qualifying prospects, and closing sales2. Acquiring new clients through inbound tactics and outbound cold calls & emails3. Researching industry-related trends and covering them in the content marketing plan4. Working on social media...

  • Social Media Marketing Internship

    4 weeks ago

    Kolkata, West Bengal, India Mokalbari Kanoi Tea Private Limited Full time

    About the internship:Selected intern's day-to-day responsibilities include:1. Creating/Assisting with the creation, design, and execution of social media campaigns2. Posting and advertising on various social media platforms like Instagram, Facebook, LinkedIn, Twitter, etc3. Tracking social media engagement to identify high-performing ideas and campaigns for...

  • Digital Marketing Internship

    4 weeks ago

    Kolkata, West Bengal, India Dream On Digital LLP Full time

    About the internship:Selected intern's day-to-day responsibilities include: 1. Develop and implement digital marketing strategies under guidance, including SEO, SEM, email marketing, and social media campaigns2. Assist with the creation of content calendars and contribute to content generation for various digital platforms to engage the target audience3....

  • Digital Marketing Internship

    3 weeks ago

    Kolkata, West Bengal, India RT Network Solutions Private Limited Full time

    About the internship:Selected intern's day-to-day responsibilities include: 1. Working on social media posting 2. Working with the graphic designing team 3. Learning & implementing Facebook & Instagram ads 4. Working on group sharing 5. Maintaining the social community > Only those candidates can apply who: 1. are available for full time (in-office)...

  • Digital Marketing Internship

    3 weeks ago

    Kolkata, West Bengal, India Indian Cyber Security Solutions Full time

    About the internship:Social Media Management: Assist in the creation and scheduling of engaging content across various social media platforms. Monitor and analyse social media performance metrics and provide insights for optimization.Content Creation: Collaborate with the marketing team to develop creative and compelling content for digital channels. Assist...

  • Marketing Internship

    2 days ago

    Kolkata, West Bengal, India Peerless Skill Academy Full time

    About the internship:Selected intern's day-to-day responsibilities include: 1. Working on lead generation and counseling2. Working on institutional visits3. Conducting market visits4. Working on center management > Only those candidates can apply who: 1. are available for full time (in-office) internship 2. can start the internship between 6th May'24 and...

  • Market Research Internship

    3 weeks ago

    Kolkata, West Bengal, India Unibask Full time

    About the internship:Selected intern's day-to-day responsibilities include: 1. Research and identify potential partnership opportunities with influencers, offline/BTL marketing agencies, and other relevant stakeholders.2. Develop comprehensive databases of influencers, agencies, and industry contacts to support partnership outreach and engagement efforts.3....

  • Social Media Marketing Internship

    7 days ago

    Kolkata, West Bengal, India TRINABH FOODS PRIVATE LIMITED Full time

    About the internship:Selected intern's day-to-day responsibilities include: 1. Manage social media platforms2. Edit videos3. Record videos4. Write content5. Handle YouTube6. Manage LinkedIn > Only those candidates can apply who: 1. are available for full time (in-office) internship 2. can start the internship between 24th Apr'24 and 29th May'24 3. are...

  • Social Media Marketing Internship

    4 days ago

    Kolkata, West Bengal, India Kaalakaree By Puja Goenka Full time

    About the internship:Selected intern's day-to-day responsibilities include: 1. Handling social media marketing of our brand2. Creating effective social media campaigns for our brand and working on their execution3. Developing promotional content for our social media profiles on various platforms, such as Facebook, Instagram, Twitter, etc. > Only those...

  • Social Media Marketing Internship

    3 weeks ago

    Kolkata, West Bengal, India 32bytes Full time

    About the internship:Selected intern's day-to-day responsibilities include:1. Ideating content for client's social media handles2. Coordinating with the design team3. Publishing on different social media accounts4. Ensuring active response management > Only those candidates can apply who: 1. are available for full time (in-office) internship 2. can start...

  • Product Manager

    3 weeks ago

    Kolkata, West Bengal, India iimjobs Full time

    Skills Required More than 3 years' experience of product management or sales and marketing, must have stationery or consuming products industry background Able to travel frequently in surrounding countries; High abilities of execution of projects, excellent problemsolving and decisionmaking abilities; Should be openminded, flexible, humble, proactive and...