Product Manager
2 weeks ago
Role : Product Manager Onion
Reporting To Product Head Vegetables
Location RCP, Mumbai
Purpose of the Role
- Manage and drive the assigned Onion Products business for all the Formats by formulating and implementing strategy and operational plans to achieve the stated business objectives.
- Be accountable for delivering budgeted sales and margins for Onion products alongside taking responsibility for cost control measures.
- Ensure building of strategic relationship with farmers / vendors to achieve sustainable buying efficiency & sales growth.
- Responsible for end-to-end sourcing activities across the geography. Appraise and improve sourcing activity by analyzing the spending, supplying partnerships.
- Achieve AOP's planned Vols, Values and EBIDTA by making good quality products available at stores shelves at least procurement cost.
- Developing and motivating the Field Buyer Team
Key Activities that are a part of the Role
- Evaluating sourcing procedures and presenting improvement of sourcing strategies
- Ensure Product availability round the clock for business continuity.
- Establishment of backward linkages with respect to Onion, Area, Partner, processes, and logistics.
- Identify New area and farmers & Consolidators.
- Benchmarking with competitors for farm linkages, price, and quality from market information
- Ensure seamless supply chain system from sourcing location to FFDCs.
- Review overall spends and spend analysis reports for logistics.
- Hold regular communication meetings with team to share organizational updates, functional priorities, performance updates, resolve issues, etc.
- Motivate teams to improve productivity, drive engagement in the team, and build a culture of high performance.
- Ensure fill rates- Line and Quantity Forecasting & Planning Process in association with the States.
Outcomes & KPIs:
- % Increase in Farmers & Consolidators base to supply Onion across all the Formats.
- % Delivering Buying Efficiency
- % Increase in On-boarding of No. of New farmers and No. of FPOs to scale up the farm supply at CCs & National Level.
- % Increase in Onion Volume Growth
- % Increase in Interstate Movement.
- % Increase in Direct Sourcing share.
- Delivery Price Vs Destination Price of National Product Ensuring Delivered prices is at least 5% cheaper compared to local WS market in Destination market for the comparative quality.
- % Increase in New Sourcing locations added during the year
Special initiative/Projects (E.g., Freshness Improvement, Shelf-Life Enhancement, Packaging development, new product development etc.)
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