Brand Marketing and Social Media manager

1 week ago

Mumbai Maharashtra India, Maharashtra Vitalpro Consumer Pvt Ltd Full time

Company Description Vitalpro Consumer is a leading innovator in India’s hospitality sector, redefining the food and beverage industry with unique and creative concepts. The creators of beloved brands like Saffron & Mishri and 224 Craftery, Vitalpro blends tradition and modernity to offer premium culinary experiences. With a focus on quality, creativity, and cultural authenticity, Vitalpro delivers products that honor India's culinary heritage while catering to contemporary tastes. Leveraging advanced data insights, precision marketing, and personalized customer engagement, Vitalpro is transforming India’s F&B landscape and creating extraordinary experiences. The company is committed to nurturing its people, fostering environments where careers turn into transformative journeys. Role Description This is a full-time on-site role based in Mumbai for a Brand Marketing and Social Media Manager. The role involves developing and executing strategic brand marketing plans to enhance awareness and engagement. The candidate will oversee social media platforms, create and implement content strategies, optimize social media channels (SMO), and analyze campaign performances to drive growth. Strong collaboration across teams and consistent communication with stakeholders will be key responsibilities in combination with supporting the company's vision for innovative and high-impact food and beverage brands. Qualifications Proficiency in Social Media Marketing and Social Media Optimization (SMO)Strong skills in Writing and developing engaging Content StrategiesExcellent Communication skills to interact with teams, stakeholders, and audiences effectivelyExperience in analyzing digital marketing metrics and using data to inform decisionsCreativity, adaptability, and deep understanding of current social media trends and brand storytellingBachelor’s degree in Marketing, Communications, or a related field is preferredExperience in fmcg is an added advantage

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