Assistant Manager – Category Management(Exports)

4 weeks ago

Bengaluru, Karnataka, India ITC Limited Full time

Job Title: Assistant Manager – Category Management

Department: Exports

Location: Bengaluru HO

Reports To: Manager – Exports

Role Purpose -

To drive Category Brand Growth and Profitability for the Foods & Beverages portfolio in International Markets. The role involves crafting business approach for the category, and collaborating cross-functionally to ensure successful achievements in export geographies.

Key Responsibilities

1. Portfolio Management

  • Identify gaps in assortment and initiate development/adaptation of SKUs sizes for relevant overseas markets and consumers (Eg. GCC the Diaspora is majorly Malayali, Canada the Diaspora is majorly Punjabi)
  • NPD (new product development). Assortment planning and launch new variants, formats and skus based on consumer needs in different geographies
  • Designing and coordinating Packaging projects with internal and external stakeholders

2. Brand Marketing & Activations

  • Planning of ATL campaigns for overseas markets, in close coordination with internal Brand team(for content i.e. films/creatives/artworks), Media & Digital team (for media buying and scheduling), Export Sales team (for market insights, execution and feedback).
  • Design and execute campaigns within assigned budgets in co-ordination with internal & external stakeholders
  • Ensure brand guidelines are adapted suitably for export regions without diluting core identity
  • Handle designing and execution of Branding elements in Trade Show participation

3. Competition Analysis

  • Conduct Monthly/quarterly analysis of competition through port data, Online/E-Commerce reviews & insights from Export sales team about the relevant overseas markets
  • Prepare relevant data which will aid in both overall business as well as country/category specific pricing decision making

Qualifications & Experience

  • Bachelor's/Master's degree in Business, Marketing, International Trade
  • 4-5 years of FMCG industry experience, with a focus on category management, shopper marketing
  • Some understanding of international food regulations, labeling requirements, and distribution dynamics
  • Capability to manage and work with media agencies

Key Skills & Competencies

  • Analytical mindset with Strategic orientation
  • Strong project management execution and cross-functional coordination
  • Agility in handling fast-paced business and competition landscape
  • Excellent communication, presentation, and stakeholder management

Proficient in MS Excel ,Power Point

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