Sales Development Manager

4 weeks ago

Thane Maharashtra India, Maharashtra Plum Full time

At Plum, we’re all about celebrating chemistry – within the product, and with our customers (aka Plumsters). Every formula, every decision, and every smile we craft is with one objective – delight Plumsters. If blissful skincare (and everything around it) is your jam, and you believe in the magic of chemistry – between ingredients, ideas, and people – you’ve come to the right place.


Key Responsibilities

Sales Capability Development:

  • Design & roll out training modules for SOs, ASMs, and frontline field force (induction, functional, and refresher)
  • Partner with HR and RSM’s to conduct capability gap analysis
  • Implement structured on-the-job coaching tools and tracking mechanisms


Performance Management

  • Own and drive sales KPIs (distribution, call productivity, strike rate, bill cut efficiency, etc.) through data-driven reviews
  • Build and institutionalize performance trackers, dashboards, and scorecards at regional and national levels


Go-To-Market (GTM) Projects

  • Support GTM strategy by driving effective implementation at the frontlines
  • Align internal stakeholders (Marketing, Trade Marketing, SCM) for seamless sales interventions
  • Lead pilots for productivity enhancement (cluster models, beat optimization


Processes & Tools

  • Standardize Sales Operating Processes (SOPs) across zones/regions.
  • Collaborate with IT/Tech teams for automation and digitization of sales tools (DMS, Bizom, etc.).
  • Ensure adoption and compliance of sales systems across the hierarchy


Qualifications & Experience

  • MBA from Tier 1 / Tier 2 Institutes
  • 4 – 8 years with expertise in GTM, Sales Strategy, and Field Execution in previous roles
  • Strong understanding of GT/MT operations, field realities, and sales automation tools


Location: Thane, Mumbai

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