Digital Marketing Specialist

4 weeks ago

Chennai Tamil Nadu India, Tamil Nadu CBTS Full time

About the Role

We are looking for a Digital Marketing Executive with 3–4 years of experience who can support and execute our digital marketing initiatives. The role requires hands-on expertise in SEO, AEO, GEO, social media management, HubSpot, and paid campaigns. The ideal candidate will be detail-oriented, proactive, and able to manage day-to-day execution to ensure campaigns run smoothly and deliver results.

Key Responsibilities

  • SEO / AEO / GEO Execution
  • Implement on-page and off-page SEO activities.
  • Optimize content for traditional search, AI-driven answer engines, and generative platforms.
  • Conduct keyword research, site audits, and competitor tracking.
  • Social Media Management
  • Assist in creating and scheduling posts across social channels (LinkedIn, Instagram, Twitter, Facebook, etc.).
  • Monitor engagement and support in community interactions.
  • HubSpot & Marketing Automation
  • Execute HubSpot workflows, email campaigns, and reports.
  • Maintain CRM hygiene and support lead nurturing activities.
  • Paid Campaigns Support
  • Assist in setting up, running, and monitoring campaigns on Google Ads, LinkedIn Ads, and Meta Ads.
  • Track budgets and report on performance metrics.
  • Reporting & Optimization
  • Pull data from Google Analytics, HubSpot, and ad platforms.
  • Share reports and insights with the marketing team for ongoing improvements.

Requirements

  • 3–4 years of hands-on digital marketing experience.
  • Working knowledge of SEO, AEO, GEO, HubSpot, Google Ads, and social platforms.
  • Strong execution and coordination skills.
  • Basic analytical and reporting skills.
  • Good written and verbal communication.

Nice to Have

  • Google Ads or HubSpot certification.
  • Exposure to content marketing or blog optimization.
  • Experience with basic design tools (Canva, Photoshop, etc.) for creatives.

What You’ll Gain

  • Opportunity to work on end-to-end execution of digital campaigns.
  • Hands-on experience with the latest tools and marketing platforms.
  • Exposure to global B2B campaigns and client projects.
  • A collaborative, supportive work environment with learning opportunities.

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