Growth Marketing Manager

2 hours ago

Noida Uttar Pradesh India, Ghaziabad PW Full time

We’re Hiring: Category Growth Manager – D2C | Physics Wallah (PW)

Location: Noida (On-site) | 6 Days Working | Full-time

Experience: 3–6 years (Preferably from a Kids D2C background; Shopify experience is a plus)


About Physics Wallah (PW):

Physics Wallah (PW) is India’s most trusted EdTech brand, empowering millions of students across the nation with quality and affordable education.

Now, we’re expanding into the D2C commerce space, bringing innovative learning products directly to our customers.

We’re on the lookout for a Category Growth Manager – D2C who can combine analytical thinking, marketing expertise, and growth strategy to scale our next-generation product categories.


What You’ll Do:

  • Drive D2C Sales Growth: Own revenue, traffic, and conversion for PW’s D2C website (Shopify) and marketplaces — Amazon, Flipkart, Meesho, Zepto, Instamart, and global platforms (Amazon USA).
  • Performance Marketing: Run Meta, Google, and affiliate campaigns to optimize CAC, ROAS, and repeat rate.
  • Website Optimization: Improve landing pages, funnels, and A/B tests to boost conversion rates.
  • Retention & CRM: Lead email, WhatsApp, and loyalty campaigns to enhance customer lifetime value.
  • Analytics & Insights: Track sales, traffic, and marketing metrics to identify growth opportunities.
  • Product Launches: Collaborate with category and design teams to launch new SKUs on D2C channels.
  • Cross-Functional Collaboration: Partner with marketing, tech, ops, and product teams for seamless execution.


What We’re Looking For:

  • 3–6 years of experience in D2C / E-commerce category management or growth.
  • Hands-on with Shopify, Google Analytics, Meta Ads Manager, CRM tools.
  • Strong data-driven mindset with a passion for scaling categories.
  • Excellent communication, creativity, and ownership mindset.
  • Prior experience with Kids D2C brands is a big plus


Why Join PW:

  • Be part of India’s fastest-growing learning & lifestyle brand.
  • Work with a high-energy, innovation-first team that celebrates growth and impact.
  • Uncapped learning & career potential in a fast-scaling D2C vertical.
  • Thrive in a culture that rewards ownership, ideas, and results.


How to Apply:

Apply directly here on LinkedIn

or

Send your resume to priya.bhalla@pw.live

with the subject line → “Application – Category Growth Manager (D2C)”

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