Manager- Corporate and Institutional Outreach
1 week ago
1. Market Strategy
- Identify corporate and institutional segments with high potential.
- Build annual marketing plans aligned with business goals.
- Track competitor activity in Indian markets and recommend actions.
2. Client Acquisition and Relationship Management
- Develop pipelines for corporates, government bodies, PSUs, educational institutions, and large enterprises.
- Plan outreach programs, presentations, and industry connects.
- Strengthen long term relationships with key decision makers.
3. Brand and Communication
- Create segment-specific communication for Indian corporate buyers.
- Coordinate with agencies for campaigns, content, and events.
- Ensure consistent brand messaging across channels.
4. Partnerships and Alliances
- Identify and secure partnerships with chambers of commerce, trade bodies, industry associations, and government platforms.
- Manage co-branded initiatives and joint marketing efforts.
5. Events and Activations
- Plan seminars, roundtables, CXO meets, and institutional events.
- Represent the company at expos, conferences, and government forums.
6. Cross-Functional Coordination
- Work with product, sales, operations, and finance teams to deliver tailored solutions.
- Support proposal development, RFP responses, and institutional onboarding.
7. Conversion and Revenue
- Contribution to institutional sales pipeline.
- Conversion from marketing-qualified leads to closures.
- Achievement of quarterly revenue targets from institutional segments.
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