Search Engine Optimization Specialist

4 days ago

Jaipur Rajasthan India, Rajasthan Purewood Full time

Job Title: SEO Expert – B2B Furniture Industry

Location: Jaipure, Malvia Nagar

Job Type: Full-Time

Experience: 4+ Years in SEO (B2B or Furniture Industry Preferred)

Reports To: Digital Marketing Manager / Business Development Head


About Us:

We are a leading B2B furniture manufacturer and supplier specialising in premium furniture for retail stores, interior projects, and the hospitality sector. We are looking for an experienced SEO Expert to scale our online presence, attract high-intent business buyers, and drive organic lead generation across India and international markets.


Key Responsibilities:

  • Develop and implement SEO strategies focused on B2B lead generation in the furniture industry.
  • Perform in-depth keyword research targeting industry-specific terms used by architects, dealers, hospitality chains, and interior designers.
  • Optimize product pages, category pages, and blog content to rank for high-intent commercial keywords.
  • Conduct technical SEO audits and ensure website health, crawlability, and indexability.
  • Improve domain authority through white-hat link building and digital PR within the interior and architecture space.
  • Optimize Google Business Profile (GMB) for showroom visibility and local search.
  • Monitor and report performance via Google Search Console, GA4, and other SEO tools.
  • Collaborate with the design and sales teams to ensure product descriptions and visual content are SEO-optimized and B2B-focused.
  • Stay updated with furniture industry trends, customer search behavior, and algorithm updates.


Requirements:

  • Proven SEO experience in a B2B environment (furniture, building materials, or interior products preferred)
  • Proficiency with SEO tools (Ahrefs, SEMrush, Screaming Frog, Google Analytics, GSC, etc.)
  • Strong understanding of B2B content strategy, SEO funnels, and buyer journey
  • Familiarity with WordPress or similar CMS
  • Knowledge of technical SEO including structured data, site speed optimization, and mobile SEO
  • Excellent written and verbal communication skills


Preferred Qualifications:

  • Experience with international SEO for targeting US/European markets
  • Understanding of schema markup and product page optimization
  • Ability to coordinate with content creators and product photographers for visual SEO
  • Knowledge of marketplaces like IndiaMART or TradeIndia (a plus)


What We Offer:

  • Competitive salary and performance-based incentives
  • Flexible work culture with growth opportunities
  • Chance to shape the online visibility of a growing B2B brand
  • Collaborative work environment with design and export professionals

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