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Data Analyst

3 months ago

Navi Mumbai, Maharashtra, India Hitya Global Full time

Job Description :

You will be responsible for using data, intellectual curiosity, instincts, passion, experience, and experimentation to constantly improve online experiences and program performance to achieve business goals.

Key Responsibilities :

- Monitor and analyze business performance, customer behavior on trading platform, website, social media, and paid campaign activity for thought leadership, content marketing, and lead generation campaigns.

- Visually and verbally interpret findings and recommendations to team and senior leaders for ongoing program optimization, weekly reporting, quarterly budgeting, and long-term strategic planning.

- Implement data-driven and creative recommendations via sales efforts optimization, ongoing refinement of paid marketing tactics and strategic planning to improve business performance

- Work with sales and product teams team on ongoing site enhancements to stay current, deliver the best possible user experience, and maximize value.

Candidate Requirement :

- Bachelors or Masters degree.

- 4-7 years experience working with data in online environments (i.e. content marketing data, user behavioral web traffic, social media traffic data, paid amplification data, online advertising, digital marketing data, etc.)

- Requires extremely advanced excel skills (macros, v- lookups, concatenations, more advanced functions and formulas).

- Also knowledge on Google Analytics, Google Ad Words dashboard, all other web and digital media data analytics data sources, and familiarity with APIs etc. is preferable.

- Additionally, understanding and experience on other visualization tools like Google Data Studio, Tableau, Power BI, Adobe Analytics, will be useful

(ref:hirist.tech)