Performance Marketing Specialist

4 weeks ago

Thane Maharashtra India, Maharashtra Itvedant Education Pvt. Ltd. Full time

Job Description (HR Tanvi- 7506359230)


Job Title: Performance Marketing Executive (PPC - SEM Specialist)


Job Description

  • Perform daily account management on Google Ads or other search platforms
  • Understand client goals, create and execute strategies to exceed defined goals
  • Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels
  • Manage a team of around 3 people
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
  • Communication to team and management on project development, timelines, and results.
  • Work with leadership to explain and modify strategic plans
  • Understand and stay current on industry trends, competitive landscape, and internal product development efforts
  • Be accountable for the Monthly/ Quarterly Business Review meetings and showcase business growth.
  • Be responsible for Team Growth and planning personal development programs for subordinates.
  • Are a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC)Are passionate about Search and internet marketing
  • Have an outstanding ability to think creatively, and identify and resolve problems
  • Have excellent communication and interpersonal skills, with the ability to be personable yet persistent
  • Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
  • Have high levels of integrity, autonomy, and self-motivation
  • Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end


Job Qualifications and Skill Sets

  • -Proven 4-6 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
  • -In-depth knowledge of Google Ads - Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics
  • Analytical approach + Data-Driven Thought Process + Optimization mindset
  • The ability to think creatively, own things and work independently in a fast-paced environment
  • A start-up mentality with a bias to action and the ability to flex in a fast-paced environment

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