Social Media Specialist
3 weeks ago
Job Description
Well-versed with–Facebook adverts paid promotions on different social media platforms, SMO, social media
ad creation and promotion, and Google adverts.
• Community Creation & Management through all social media platforms and online sites e.g. Quora,
Reddit, Wiki how etc.
• Should have managed multiple social media accounts
• Should be well-versed in generating reports for the campaigns handled.
• Should have intrinsic knowledge of the inner working of social media marketing tools and their
settings
• Regularly checking the technical health of each sm platform - Respond and react to changes within
social networks, changes in functionality, methods of engagement , etc.
• Social Media Listening/ Monitoring (Using relevant tools)
• Designing and implementing social media strategy to align with business goals
• Regularly track the performance of posts and derive insights to propose future strategies for all
accounts and present the same.
• Creating Monthly Content Calendar
Job Requirement
• Handling Paid Activities - Post Boosting, Basic Campaign Creation on FB, Google.
• Achieving Weekly/Monthly targets set for individual brands
• Perform research on current benchmark trends and Audience Analysis for brands.
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, vid eos, and news)
• Suggest and implement new features to develop brand awareness.
• Stay up-to-date with current technologies and trends in social media, design tools, and applications
• Communicate with followers, respond to queries in a timely manner, and monitor customer reviews
• Weekly KPIs updates and presenting to management
• Analyse customer expectations according to past social media activity
• Establish relationships with social media influencers to develop a strong network
• Ensure brand consistency in copy through tone, voice, and terminology
• Create actionable plans to both grow and maintain followers Mainly for the BIG 4 social media platforms i.e., Twitter, Facebook, Instagram, YouTube, and also other platforms like LinkedIn, Reddit, Quora, Pinterest, etc.
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