Social Media Marketing Specialist
3 weeks ago
Key Responsibilities
- Develop, implement, and manage social media strategies across platforms (Instagram, Facebook, LinkedIn, Pinterest, YouTube, Twitter, etc.).
- Create engaging content (posts, reels, stories, videos, graphics) aligned with brand voice.
- Plan and execute monthly social media calendars and campaigns.
- Monitor, analyze, and report on performance metrics (engagement, reach, leads, conversions).
- Stay updated with industry trends, competitor activity, and platform updates.
- Collaborate with design, content, and marketing teams to maintain brand consistency.
- Run and optimize paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
- Engage with followers, respond to queries, and manage community interactions.
- Identify opportunities for influencer partnerships and collaborations.
Requirements
- Proven experience in social media marketing or digital marketing.
- Strong knowledge of major social media platforms, algorithms, and best practices.
- Creative mindset with excellent copywriting and visual storytelling skills.
- Proficiency in tools like Canva, Photoshop, Meta Business Suite, Buffer/Hootsuite, Google Analytics, etc.
- Experience with paid advertising campaigns and A/B testing.
- Strong analytical and communication skills.
- Ability to work independently and manage multiple projects.
Preferred Skills
- Experience with influencer marketing.
- Knowledge of SEO and content marketing.
- Basic video editing skills.
- E-commerce / D2C brand experience.
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