Sales Marketing Executive

About Nivasi

Nivasi is a community-first platform designed to help residents of gated communities discover and interact with trusted service providers, local businesses, and product sellers. We are expanding our on-ground presence and looking for a driven, smart, and relationship-oriented Marketing Executive to support our growth.

Role Overview

We are seeking a proactive and energetic Marketing Executive who can manage on-ground marketing, vendor onboarding, resident engagement, and customer support. The ideal candidate is comfortable with field sales, highly computer savvy, and capable of managing both relationship-building and operational follow-through.

Key Responsibilities

1. Vendor Acquisition & Business Outreach

• Meet local businesses (service providers, shops, product sellers) to onboard them onto the Nivasi platform.
• Explain Nivasi’s value proposition, pricing, and onboarding process.
• Build long-term relationships with businesses and encourage them to stay active on the platform.

2. Field Sales & Platform Management

• Conduct in-person outreach within communities and nearby business zones.
• Use the Nivasi Admin Portal to onboard vendors, update listings, upload product details, and monitor activity.
• Assist vendors in understanding how to use the platform and respond to resident reviews.

3. Product Listing & Review Generation

• Identify local product-based businesses and help them list their catalog on Nivasi.
• Encourage vendor partners to request reviews from residents to build trust and visibility.
• Work closely with the product team to ensure listings are complete and accurate.

4. Resident Customer Support

• Handle incoming support queries from residents via WhatsApp, email, or calls.
• Troubleshoot issues related to orders, vendor communication, or app usage.
• Provide prompt and empathetic assistance with a strong customer-first mindset.

5. Marketing Content & Campaign Execution

• Create simple yet powerful copy for email and WhatsApp marketing campaigns.
• Understand customer pain points and articulate how Nivasi solves them.
• Work with internal teams to execute campaigns that drive engagement and adoption.

6. Order Delivery Escalation Management

• Monitor vendor performance and order delivery statuses.
• Follow up with vendors when orders are delayed or issues arise.
• Ensure escalated orders are delivered promptly and maintain service quality standards.

7. Engagement & Growth Initiatives

• Drive resident engagement through platform activities, offers, and communication.
• Collect on-ground feedback from both residents and vendors to improve adoption.
• Work closely with the leadership team to plan and execute community engagement ideas.

8. Work Discipline & Flexibility

• Work standard business hours (9 AM – 6 PM, Monday–Friday).
• Be willing to extend hours occasionally during busy periods, events, or escalations.
• Maintain professionalism, punctuality, and ownership at all times.

Required Skills & Qualifications

Must-Have Skills

• 2–5 years of field sales/marketing experience, preferably in local business onboarding, FMCG, logistics, or hyperlocal apps.
• Strong communication skills in English and Tamil (spoken & written).
• Tech-savvy with hands-on experience using admin portals, CRM tools, spreadsheets, and mobile apps.
• Customer support experience with strong problem-solving ability.
• Content writing ability for WhatsApp/email campaigns (basic marketing copywriting).
• Negotiation & persuasion skills to convince local businesses and drive partnerships.
• Ability to multitask across marketing, sales, support, and operational follow-ups.
• A go-getter mindset with the ability to operate independently and deliver results.

Good-to-Have Skills

• Experience working with hyperlocal marketplaces (Dunzo, Swiggy Stores, UrbanClap, Zomato, etc.).
• Familiarity with community-focused platforms or B2C consumer apps.
• Creative thinking for engagement initiatives.
• Prior experience working with support ticketing systems.

Personality Traits

• Highly energetic and self-driven
• Excellent interpersonal skills
• Empathetic and resident-focused
• Detail-oriented with a sense of ownership
• Comfortable working in fast-moving startup environments

Compensation

• Competitive salary based on experience + performance incentives based on vendor onboarding, resident engagement, and operational efficiency.