Digital Marketing Manager

1 week ago


Bengaluru Karnataka India, Karnataka Livspace Full time

Performance Marketing (D2C)

• Plan, launch, and optimize campaigns across Meta, Google, YouTube, and other paid platforms.

• Own and improve performance metrics — CTR, CVR, CAC, ROAS, and AOV.

• Run continuous A/B testing on creatives, ad copies, and landing pages.

• Collaborate with design and product teams for conversion funnel optimization on Shopify.

• Implement remarketing and audience segmentation strategies to boost repeat purchases. Marketplace Performance (Amazon, Flipkart, etc.)

• Manage and optimize Amazon Sponsored Ads, Display Campaigns, and Flipkart Ads.

• Track and improve key metrics — TACoS, CVR, CTR, and Buy Box %.

• Work closely with category and operations teams on catalog hygiene, keyword optimization, pricing, and deals.

• Plan and execute sale campaigns, visibility programs, and brand promotions. Analytics & Reporting

• Build and maintain weekly/monthly dashboards using GA4, Meta Ads Manager, Amazon Ads Console, and internal reports.

• Analyze campaign performance, highlight insights, and share actionable recommendations.

• Deep-dive into user journeys and identify drop-off points to improve funnel efficiency. CRM, Retention & SEO

• Support CRM and lifecycle marketing via email, WhatsApp, and SMS campaigns.

• Monitor open rates, repeat purchase rates, and campaign conversions.

• Coordinate basic SEO efforts to drive organic traffic growth. Coordination & Execution

• Liaise with creative, content, and marketplace teams for campaign alignment.

• Manage agency partners/freelancers where required.

• Execute monthly marketing calendars aligned to brand campaigns, new launches, and sale events.

Key KPIs • ROAS (Overall + Channel-wise)

• CAC and Repeat Rate • Add-to-Cart & Conversion Rate (D2C)

• TACoS and Marketplace GMV • Traffic Growth & CTR Improvement


Candidate Profile

• 3–5 years of experience in digital/performance marketing for D2C or e-commerce brands.

• Hands-on experience with Meta Ads, Google Ads, Amazon Ads, and GA4.

• Good working knowledge of Shopify, Amazon Seller Central, Flipkart Seller Hub, and CRM tools.

• Strong analytical and problem-solving skills; comfortable with data dashboards.

• Ability to work cross-functionally and deliver under tight timelines.

• Enthusiastic self-starter with a mix of creative and analytical thinking.



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