Go to Market

Position: Go-to-Market (GTM) Strategist

Location: India (Remote)

Employment Type: Full Time

Schedule: Monday to Friday, Day Shift

Experience: 2+ Years

Company Description

Scry AI is a research-led enterprise AI company that builds intelligent platforms for BFSI, insurance, logistics, and industrial enterprises to drive efficiency, insight, and compliance. Our solutions include Auriga for conversational AI, Collatio for document intelligence, and Concentio for cognitive IoT and operational intelligence. We help enterprises automate complex workflows, monitor field operations, and extract real-time insights from structured and unstructured data.

We are looking for a Go-to-Market (GTM) Strategist to define, orchestrate, and optimize the launch and growth strategy for Scry AI’s products across priority markets and verticals.

Role Overview

As a GTM Strategist, you will own the end-to-end go-to-market strategy for new products, features, and vertical solutions. You will work closely with product, sales, marketing, and leadership to define ICPs, craft positioning and messaging, design launch plans, and enable revenue teams. Your work will ensure that Scry AI’s offerings are clearly understood, competitively differentiated, and consistently adopted in target markets.

Key Responsibilities

GTM Strategy and Planning

• Define go-to-market strategies for new products, features, and vertical solutions, from concept to post-launch optimization
• Develop clear value propositions, positioning, and messaging tailored to industries, buyer personas, and use cases
• Partner with product and leadership to prioritize markets, segments, and launch milestones based on impact and feasibility

Market, Customer, and Competitive Insight

• Conduct market research to understand trends, competition, and whitespace opportunities across BFSI, insurance, logistics, and industrial sectors
• Collaborate with sales and customer success to gather field insights, objections, and real-world use cases
• Translate insights into differentiated narratives, playbooks, and strategic recommendations

Launch and Campaign Orchestration

• Build integrated launch plans across channels (website, email, webinars, social, events, partner channels) with clear timelines and success metrics
• Work with demand generation and content teams to create GTM assets: one-pagers, sales decks, case studies, landing pages, and nurture flows
• Ensure consistent messaging across all touchpoints and coordinate cross-functional execution for each launch

Sales and Partner Enablement

• Create and maintain sales enablement materials: pitch decks, battlecards, objection-handling guides, demo scripts, and competitor comparisons
• Train sales, SDRs, and partner teams on new offerings, positioning, ICPs, and discovery frameworks
• Partner with revenue leadership to refine pricing, packaging, and qualification criteria as GTM motions scale

Performance Tracking and Optimization

• Define GTM success metrics and track performance across pipeline, win rates, deal cycles, and product adoption
• Analyze data from CRM, marketing automation, and product usage to identify bottlenecks and opportunities
• Optimize GTM motions based on feedback, experiments, and lessons learned from previous launches

Required Qualifications and Skills

• 2+ years of experience in B2B SaaS, product marketing, GTM strategy, or related roles
• Proven experience planning and executing go-to-market strategies for tech or enterprise products
• Strong understanding of B2B buying journeys, especially in mid-market and enterprise environments
• Ability to translate complex technical capabilities into clear, business-focused value propositions
• Experience collaborating with product, sales, and marketing in a fast-moving, cross-functional environment
• Comfortable working with data (pipeline reports, funnel metrics, product usage) to inform decisions
• Background in AI, data, or enterprise software is a strong plus; exposure to BFSI/insurance/logistics is an advantage

Our Ideal Candidate

• Thinks at the “systems level” and enjoys connecting product, market, and revenue strategy
• Can switch between strategy and execution: defining GTM narratives and getting hands-on with assets and launch tasks
• Loves understanding customers and markets, and can turn that understanding into sharp messaging and sales stories
• Is comfortable challenging assumptions, proposing new plays, and iterating quickly based on data and feedback
• Wants to shape the category narrative for an AI company building deep, high-impact enterprise platforms

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