Director - Marketing & Admissions with International School

6 days ago

Pune Maharashtra India, Maharashtra Spectral Consultants Full time

About the Role

We are seeking an experienced and dynamic Director – Admissions & Marketing to lead student recruitment, branding, and outreach initiatives. The ideal candidate will be a strategic thinker with strong leadership skills, deep understanding of the education market, and proven expertise in driving admissions growth.

Key Responsibilities

Strategic Leadership

  • Develop and implement comprehensive admissions and marketing strategies to achieve annual enrollment targets.
  • Conduct market research to identify trends, competitor insights, and growth opportunities.

Admissions Management

  • Oversee the complete admissions funnel—from lead generation to onboarding.
  • Drive process optimization, quality counseling, and high conversion rates.
  • Implement CRM systems to track inquiry management and performance metrics.

Marketing & Brand Building

  • Plan and execute integrated marketing campaigns across digital, social, print, and offline channels.
  • Strengthen brand visibility through content creation, public relations, and digital engagement.
  • Manage website and SEO/SEM strategy for improved outreach and lead flow.

Outreach & Partnerships

  • Build and maintain partnerships with schools, colleges, corporates, and coaching institutes.
  • Lead participation in education fairs, seminars, webinars, and other outreach events.
  • Work closely with alumni and faculty for promotional initiatives.

Team Leadership

  • Lead, motivate, and mentor admissions, marketing, and counseling teams.
  • Set KPIs and conduct regular performance reviews to enhance team productivity.

Data-Driven Insights

  • Track and analyze key metrics: leads, conversions, campaign ROI, and enrollment numbers.
  • Present regular reports and insights to senior management for decision-making.

Budget & Vendor Management

  • Plan and manage the annual marketing and admissions budget.
  • Oversee relationships with agencies, digital partners, and event vendors.

Compliance & Governance

  • Ensure adherence to ethical recruitment practices and regulatory requirements.
  • Maintain accurate records, reports, and documentation.

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