Strategy Director
1 week ago
We Are Hiring | Director – Strategy | Mumbai
We’re looking for a strategic thinker and storyteller to join our Mumbai team, bringing 10–12 years of experience in business, audience, and media planning—ideally with strong exposure to leading FMCG accounts. This role demands a sharp balance of left- and right-brain thinking, combining analytical rigor with creative storytelling to drive actionable recommendations.
Experience: 10–12 years
Location: Mumbai, Maharashtra
Key Responsibilities
- Lead business & audience planning, media planning, and executional fundamentals.
- Extract and synthesize relevant data points from multiple sources to inform strategy.
- Apply strong media planning fundamentals to design effective campaign strategies.
- Manage client-facing discussions, aligning expectations and driving stakeholder engagement.
- Translate data and insights into clear, actionable media recommendations with compelling storytelling.
- Collaborate with cross-functional teams to deliver integrated and innovative solutions.
- Stay updated on industry trends, consumer insights, and emerging tools impacting FMCG strategy.
Qualifications & Experience
- Bachelor’s degree required; MBA/PG in Business, Marketing, or related fields preferred.
- 10–12 years of experience in strategy, media planning, or audience planning roles.
- Strong strategy background within a media agency, with proven success on FMCG accounts.
- Excellent communication and presentation skills, with the ability to influence both clients and internal teams.
- Ability to command a strong presence in meetings and simplify complex concepts into actionable strategies.
Skills & Tools
- Proficiency with planning and insights tools: GWI, TGI, IRS, BARC, Comscore, Brand Track, Brand Lift, YouGov, Kantar Worldpanel.
- Strong media fundamentals, data analysis, and business planning expertise.
- Skilled in client servicing, stakeholder management, and cross-team collaboration.
- Sharp storytelling ability with a strong mix of analytical and creative thinking.
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