Senior Product Manager

At ASBL, we’re more than just builders we’re creators of exceptional living experiences. With a legacy spanning over three decades through Ashoka Builders, we launched in 2017 to redefine what home truly means. Every home we craft is a masterpiece of thoughtful design, innovation, and unparalleled quality. Led by our visionary CEO, Ajitesh Korupolu, we’re on a mission to break the mold in residential real estate. We prioritize YOU our customers at every step, offering not just houses but transformative living spaces.

What Makes This Role Exciting?

• Lead the full marketing-to-sales system for one of India’s most tech-driven real estate brands.
• Convert brand demand, digital funnels, and on-ground sales into measurable, scalable systems.
• Build attribution-driven models that tie every rupee spent to real outcomes.
• High-ownership IC role — collaborate deeply with marketing, digital, and sales teams to drive growth.
• Shape the future of real-estate demand generation & sales efficiency through technology, data, and product thinking.

You will be the go to person for

• Owning ASBL’s entire sales & marketing funnel — from channel spend to site visits and
• conversions.
• Designing and optimizing systems that make every lead, campaign, and rupee measurable,
• predictable, and repeatable.
• Building and refining CRM, lead management, funnel design, attribution, and reporting systems.
• Partnering with digital, brand, and sales teams to align demand gen with conversion excellence.
• Running experiments for audience, creatives, channels, and onsite conversion levers.
• Ensuring data integrity, pipeline visibility, and decision-grade analytics across teams.
• Working with engineering/digital teams to build automation, dashboards, and reporting loops.
• Identifying drop-off points and improving velocity, qualification, and conversion rates across the
• funnel.
• Bringing modern growth frameworks to real-estate GTM and sales ops.

Are You the One We Need?

• Bachelor’s degree in Engineering (Analytics / Tech Specialization is a plus).

Experience That Counts:

• 6 – 12 years, ideally in digital-first growth, performance marketing, CRM product roles, or B2C revenue-funnel environments .

Why You’ll Love Working Here:

• Growth Galore: Unlock professional growth with mentorship, cutting-edge training, and clear career
• paths.
• Culture That Cares: Thrive in an environment that celebrates collaboration, innovation, and
• individuality.
• Perks to Perk You Up: Competitive pay, unique benefits, and meaningful work that directly impacts
• lives.
• Make a Difference: Be part of something bigger—creating homes that change the way people live
• and dream.

Qualifications That Shine:

• Bachelor’s degree in Engineering (Analytics / Tech Specialization is a plus).

Experience That Counts:

• 6 – 12 years, ideally in digital-first growth, performance marketing, CRM product roles, or B2C
• revenue-funnel environments .

Skills That Set You Apart:

• Strong understanding of CRM systems, sales funnels, attribution, and marketing automation
• Data-driven decision maker with an operational and systems-thinking mindset
• Hands-on experience shaping demand funnels and conversion playbooks
• Ability to work across growth, marketing, and sales functions
• Comfort with dashboards, analytics, spend efficiency, and funnel metrics
• Ability to convert on-ground sales behaviours into structured, tech-enabled workflows
• Strong communication and cross-functional collaboration

The Cherry on Top:

• Experience in high-ticket B2C
• Familiarity with attribution platforms, CDPs, marketing automation, or sales enablement tools
• Track record of improving CAC, SQL→closure rates, or marketing-to-revenue velocity

Benefits & Perks – Because Your Well-Being Matters

• Purpose-Led Culture – Join a company where values come first: One Team, Growth Mindset.
• Time to Recharge – 30 days of leave every year (12 earned, 12 sick, 6 casual) so you can balance work and life.
• Celebrating Together – 16 general holidays + 2 optional holidays annually.
• Comprehensive Health Cover – Group Mediclaim insurance of ₹5,00,000 for you, your spouse, and up to 2 children.
• Extra Security – Personal Accident Insurance for peace of mind.

We believe happy, healthy teammates do their best work — and we’re committed to supporting you every step of the way.