Facebook Ads Manager
5 days ago
Job Title: Facebook Ads Manager
Key Responsibilities
Creative Strategy & Concept Development
∙Develop creative concepts, angles, hooks, and messaging tailored for
Facebook & Instagram Ads.
∙Research competitors, industry trends, and creative best practices to propose
new ideas.
∙Draft storyboards, scripts, and visual layouts for ad campaigns.
∙Identify winning hooks and creative trends across Meta platforms.
Ad Creative Production
∙Create engaging static graphics, carousels, short-form videos, and motion
graphics.
∙Produce scroll-stopping thumbnails, headlines, and CTA variations.
∙Edit and repurpose existing assets into multiple creative versions.
∙Collaborate with designers or video editors to finalize high-quality
deliverables.
Creative Testing & Optimization
∙Recommend split-tests based on creative variations (hook, copy, visuals,
formats).
∙Analyze creative performance and identify what elements are working.
∙Provide weekly insights on creative optimizations and new directions.
∙Build and maintain a library of winning creatives and angles.
Marketing Collaboration
∙Work closely with the media buyer or marketing manager to align creative
strategy with campaign goals.
∙Ensure all creatives follow brand guidelines and messaging standards.
∙Assist in planning monthly content & creative calendars.
Qualifications & Skills
∙2+ years of experience creating Facebook/Instagram ad creatives (agency or
brand-side preferred).
∙Strong understanding of direct response and performance-driven creative
principles.
∙Proficiency in graphic design and video editing tools (e.g., Canva, Figma,
Adobe Suite, CapCut).
∙Ability to come up with engaging hooks, storytelling angles, and persuasive
ad copy.
∙Knowledge of social media trends and ad creative best practices.
∙Strong analytical mindset to interpret creative performance results.
∙Excellent communication and organizational skills.
∙Ability to work independently and produce creatives on tight timelines.
US shift
Salary- 20-22k (4 Hours)
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