Social Media Manager

1 day ago

Noida Uttar Pradesh India, Ghaziabad Magicbricks Full time

About the Company



Magicbricks is a leading digital real estate platform that aims to simplify property transactions and enhance the home-buying experience. Our mission is to empower consumers with the right tools and information to make informed decisions in the real estate market. We foster a culture of innovation, collaboration, and inclusivity, where every team member contributes to our vision of transforming the real estate landscape.



About the Role



As a key member of our marketing team, you will lead the social media strategy for Magicbricks, driving engagement and brand awareness across various platforms.



Responsibilities



  • Lead Social Media Strategy: Own and execute Magicbricks’ social media presence across LinkedIn, Instagram, YouTube, and X.
  • Create Impactful Content: Drive content planning, copywriting, and creative direction to build a strong, engaging, and distinctive brand voice.
  • Develop Brand-Led IPs: Conceptualize and manage digital IPs like podcasts, talk shows, and properties such as The Property Show and Fireside Chat.
  • Influencer & PR Management: Handle influencer and PR campaigns end-to-end — from strategy and negotiation to execution and performance analysis.
  • Collaborate Cross-Functionally: Partner with Performance Marketing, CRM, and Product teams to align content with broader GTM and lead-generation goals.
  • Manage Creatives & Agencies: Work closely with internal teams and agencies to produce high-quality creatives tailored for each platform.
  • Track & Analyze Performance: Measure KPIs including engagement, reach, CTR, and ROAS — and deliver actionable insights.
  • Support Paid Campaigns: Manage paid social creatives and ad messaging across Meta and Google platforms.
  • Integrate Brand Marketing: Support BTL activations, brand campaigns, and product launches with innovative marketing ideas.


Qualifications



  • 4–6 years of experience in brand marketing, digital strategy, or social media management.


Required Skills



  • Strong grasp of storytelling, digital content trends, and influencer marketing.
  • Proven ability to drive organic growth and lead large-scale social campaigns.
  • Hands-on experience with Meta Business Manager, Google Ads, and MoEngage (preferred).
  • Excellent communication skills and the ability to balance creativity with business impact.


Preferred Skills



  • Experience in real estate, consumer tech, or lifestyle brands will be an added advantage.

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