Growth Marketing Manager

Growth Marketing ManagerLocation: BengaluruType: Full-timeDepartment: MarketingAbout KonfirmityKonfirmity is redefining security-driven compliance for companies that can't afford to get it wrong. We serve three critical markets: enterprise-selling companies navigating complex security requirements, fintechs managing license obligations, and healthtech organizations protecting PHI.We're not consultants or advisors—we're builders. We solve problems with technology and AI that our competitors are still talking about in whitepapers. Our platform does the heavy lifting so compliance becomes a competitive advantage, not a blocker.About the RoleWe're looking for a Growth Marketing Manager who will be instrumental in taking Konfirmity from point A to point B. This isn't just another marketing role—you'll be the architect of our growth engine, blending digital excellence with real-world community building to drive meaningful business impact.You'll own the full spectrum of growth initiatives, from crafting SEO-optimized content strategies to hosting intimate dinners with CISOs and compliance leaders. If you thrive on experimentation, data-driven decisions, and building something from the ground up in a high-stakes market, this role is for you.What You'll OwnContent & Digital PresenceDevelop and execute a comprehensive content strategy that drives organic growth and positions Konfirmity as the go-to solution in security-driven complianceLead SEO initiatives including AI-powered SEO tactics to capture high-intent traffic from CISOs, compliance officers, and technical decision-makersCreate compelling content across formats (blog posts, whitepapers, case studies, video scripts) that speaks directly to the pain points of enterprise sellers, fintechs, and healthtech companiesBuild and optimize our content distribution engine for maximum reach and conversion in B2B and regulated industriesSocial Media & CommunityOwn and grow our presence on LinkedIn and Twitter, turning followers into engaged community members in the security, compliance, and regulated industriesDevelop platform-specific strategies that balance thought leadership (security trends, compliance updates), product education, technical insights, and brand personalityEngage authentically with CISOs, compliance officers, founders, and technical decision-makers—fostering conversations and building relationshipsMonitor industry trends, regulatory changes, and security news to identify opportunities for Konfirmity to join relevant conversations and demonstrate expertisePartnerships & Affiliate ProgramsBuild and manage a strategic partnership ecosystem with security consultants, compliance advisors, auditors, and complementary SaaS platformsIdentify, recruit, and onboard affiliate partners and referral sources who serve our target markets (enterprise vendors, fintechs, healthtech)Create compelling partnership packages, commission structures, and enablement materials that make it easy for partners to recommend KonfirmityDevelop co-marketing initiatives with partners that expand reach and credibility in the compliance and security communitiesTrack and optimize partner performance, ensuring strong ROI on partnership investmentsCultivate long-term relationships that create sustainable, scalable revenue channelsGrowth Experimentation & EventsDesign and execute offline growth initiatives including lunch and learns with CISOs, closed dinners with compliance leaders, industry meetups at security conferences, and executive roundtablesIdentify and test new growth channels—from guerrilla marketing tactics to emerging platforms where technical buyers spend timeBuild strategic relationships with industry influencers, security practitioners, and potential advocatesCreate memorable experiences that convert prospects into customers and customers into championsRepresent Konfirmity at key industry events (RSA, Black Hat, fintech/healthtech conferences)Strategy & AnalyticsDefine growth KPIs and build dashboards to track what's working (and what's not)Run growth experiments with clear hypotheses, measure results, and iterate quicklyAnalyze user behavior, market trends, and competitive landscape to identify growth opportunitiesReport on performance and insights to leadership, making data-backed recommendationsWhat We're Looking ForRequired3-5 years of experience in growth marketing, preferably at a B2B SaaS, enterprise software, or digital-native companyProven track record of driving measurable growth through multiple channels in technical or regulated industriesDeep understanding of SEO best practices and content marketing strategies for B2B audiencesExperience with AI tools for content creation and optimizationStrong writer and storyteller who can translate complex technical concepts into compelling narrativesData-driven mindset with proficiency in analytics tools (Google Analytics, social analytics, etc.)Comfortable operating independently and making decisions with limited oversight in a fast-paced environmentExperience planning and executing successful events and community initiatives for technical or executive audiencesStrong relationship-building and negotiation skills for partnership developmentBonus PointsExperience in compliance, security, fintech, healthtech, or enterprise SaaSUnderstanding of SOC 2, ISO 27001, HIPAA, GDPR, or financial regulatory frameworksTrack record of building successful affiliate or referral programsExisting network of potential partners or affiliates in the security/compliance spaceFamiliarity with partnership management tools and affiliate platformsExperience with marketing automation platforms and CRM systemsActive personal brand or presence in security, compliance, or fintech communitiesExperience with video content creation and multimedia storytellingPrevious experience in an early-stage or high-growth startup environmentComfort speaking the language of CISOs, compliance officers, and technical buyersWhat Success Looks LikeIn 30 days: You've audited our current marketing efforts, identified quick wins, mapped out our ideal customer profiles (enterprise sellers, fintechs, healthtech), and begun implementing improvements to our content and social strategy. You understand our product deeply and can articulate our value proposition to technical buyers.In 90 days: You've launched at least 3-5 growth experiments across different channels, hosted your first event or executive dinner, signed your first 3-5 partnerships or affiliates, established clear metrics and reporting cadences, and are driving measurable increases in qualified traffic and pipeline.In 6 months: You've built a predictable growth engine with multiple channels (SEO, social, partnerships, events) contributing to pipeline, established Konfirmity as a recognized voice in the security and compliance community, grown our LinkedIn following by 50-100%, and have clear insights into CAC and channel ROI.In 1 year: You've significantly moved the needle on key business metrics (3-5x growth in organic traffic, 10+ active partnerships generating revenue, consistent pipeline from owned channels), built a thriving community of practitioners and advocates, created repeatable playbooks and systems, and potentially built a small team beneath you as we scale.Why Join Konfirmity?Impact: Your work will directly influence the company's trajectory. You'll see the results of your efforts in real-time.Autonomy: We trust you to experiment, fail fast, and find what works. You'll have the freedom to test bold ideas.Resources: Dedicated budget for events, content creation, tools (analytics, SEO, automation platforms), and paid experiments. You'll have what you need to win.Growth: As we scale, you'll scale with us—both in terms of responsibility and career progression.Market: You're entering a massive, growing market where compliance is no longer optional. Every company needs what we're building.Our ValuesSmall Team, Sky-High Ambitions We're lean and we move fast. No bureaucracy, no endless meetings. Just exceptional people building something extraordinary.Torchbearers of Tech & AI We don't follow trends—we set them. We're pushing the boundaries of what AI can do in compliance and security, and we're damn good at it.Second to None We're building the best product in our space, period. If you're not comfortable being part of a team that knows its worth and isn't afraid to show it, this isn't the place for you.Customer-Obsessed Problem Solvers We don't do advisory. We don't write reports. We build solutions that actually work. Our customers' problems become our problems, and we don't rest until they're solved.Builders, Not Talkers While others are still running workshops and creating frameworks, we're shipping features that change the game. We measure success by impact, not activity.How to ApplySend us:Your resumeA brief note telling us about a growth experiment you ran, what you learned, and the impact it had (with numbers)Links to your LinkedIn, Twitter, or any content you've created that demonstrates your marketing chopsBonus: Tell us one unconventional growth tactic you'd test for Konfirmity in the first 90 days.We review applications on a rolling basis and move quickly for the right candidates.Konfirmity is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.