Social Media Manager

12 hours ago

Gurugram Haryana India, IN VLCC School Of Beauty Full time

Job Description: Social Media & Content Manager

Department: Marketing – VLCC School of Beauty

Location: VLCC Corporate Office, Gurgaon

CTC: Up to ₹9 LPA


Role Overview

VLCC School of Beauty is seeking a creative, fast-thinking, and detail-oriented Social Media & Content Manager to lead end-to-end content creation across Instagram, Facebook, YouTube, LinkedIn, and WhatsApp channels.

This role requires strong storytelling ability, video scriptwriting experience, and hands-on ownership of creator-driven content. You will collaborate closely with designers, institute teams, and student creators to build a strong digital presence for India’s leading beauty & wellness education brand.


Key Responsibilities (KRAs)

1. Social Media Content Management (Organic)

  • Build monthly content calendars for Instagram, Facebook, YouTube, and LinkedIn.
  • Create high-engagement posts around beauty, skin, hair, makeup, and student life.
  • Produce compelling content showcasing institute life:
  • Student success stories
  • Placements
  • Events & workshops
  • Faculty features

2. Content Ideation & Scriptwriting

  • Develop concepts, reel ideas, scripts, supers, and storyboards.
  • Identify trending formats and adapt them to VLCC School of Beauty’s tone.

3. Website & Performance Creative Content

  • Write content for landing pages, blogs, web pages, and institute information pages.
  • Provide copy and content direction for performance creatives (static + video).
  • Ensure brand alignment across all Meta & Google creative assets (no media buying involved).

4. Creator & Vendor Management

  • Identify, brief, and manage external creators, freelance talent, and student ambassadors.
  • Coordinate reel shoots, campus content creation, and faculty-led video sessions.

5. Cross-Functional Collaboration

  • Work closely with the design team for creative outputs.
  • Coordinate with institute teams for classroom footage, events, testimonials, and workshops.

6. Reporting & Analytics

  • Track engagement, reach, and content performance.
  • Prepare monthly insights and recommend optimization strategies.


Eligibility Criteria

Educational Qualification

  • Bachelor’s Degree in Marketing, Mass Communication, Journalism, English, or related fields.
  • Certifications in Digital Content, Beauty, or Social Media are a plus.

Experience

  • 3–5 years of relevant experience in social media & content creation.
  • Experience in beauty, wellness, education, youth or lifestyle brands preferred.
  • Must have handled Instagram Reels strategy, scripting & creator management.

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