Lead Generation

4 days ago

Gurugram Haryana India, IN Lyxel&Flamingo Full time

Designation- Lead Generation Specialist – B2B Retention Marketing

Employment Type: Full-Time

Location: 1st Floor, Unitech Cyber Park, Sector 39, Gurugram, Haryana


Position Overview-

We are looking for a highly driven Lead Generation Specialist with strong experience in B2B retention marketing. The ideal candidate will be responsible for generating high-quality leads, nurturing existing business accounts, and building long-term customer relationships that improve retention, engagement, and revenue. This role requires a blend of analytical thinking, creativity, and hands-on execution across retention channels.

Key Responsibilities-


Lead Generation

  • Identify, research, and qualify for new B2B prospects across targeted industries.
  • Build and manage lead lists using tools like LinkedIn, Apollo, ZoomInfo, and CRM platforms.
  • Execute outbound outreach campaigns (email, WhatsApp, LinkedIn) to generate high-intent leads.
  • Collaborate with the sales team to hand off qualified leads and support conversions.

Retention Marketing

  • Develop and execute retention strategies for existing B2B clients to increase engagement and repeat business.
  • Set up and optimize retention journeys across email, SMS, WhatsApp, and loyalty programs.
  • Track customer health metrics, segment audiences, and personalize communication flows.
  • Monitor churn signals and proactively activate win-back campaigns.

Campaign Strategy & Execution

  • Work with marketing to create outreach content, nurture sequences, and retention workflows.
  • Conduct A/B tests to enhance open rates, conversions, and retention KPIs.
  • Maintain accurate reporting dashboards on lead quality, campaign performance, and retention metrics.

Cross-Functional Collaboration

  • Align closely with the Sales, CRM, Content, and Product teams to ensure smooth lead flow and consistent messaging.
  • Share insights on customer behavior trends and retention opportunities.

Required Skills & Qualifications-


  • 2+ years of experience in B2B lead generation, CRM, or retention/ lifecycle marketing.
  • Strong understanding of CRM tools (HubSpot, Salesforce, Klaviyo, Braze, MoEngage, or similar).
  • Hands-on experience with email marketing, WhatsApp journeys, automation flows, and segmentation.
  • Excellent communication and copywriting skills for B2B outreach.
  • Data-driven approach with the ability to analyze reports and optimize campaigns.
  • Ability to work independently and meet lead-gen & retention targets.

Preferred Skills-


  • Experience in SaaS, digital marketing, or worked with International Businesses.
  • Knowledge of A/B testing, customer journey mapping, and campaign analytics.
  • Familiarity with marketing automation tools and audience-building platforms.

Key KPIs

  • Lead quality & conversion rate
  • Cost per lead
  • Engagement rate across retention journeys
  • Repeat purchase/renewal rate
  • Reduction in churn
  • Database growth & segmentation accuracy

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