Product Strategy and Market Intelligence

4 weeks ago

Mumbai Maharashtra India, Maharashtra Mayfair Housing Full time

Roles and Responsibilities:

1. Strategic Product Planning & Positioning

• Define and refine product strategies aligned with organizational growth goals and market realities.

• Partner with design, architectural, and project teams to ensure product configurations, amenities, and unit mix reflect consumer needs and competitive differentiation.

• Position each product uniquely within its sub-market to ensure strong customer resonance and absorption.

2. Pricing Strategy & Commercial Intelligence

• Develop robust pricing frameworks considering demand elasticity, competitor pricing, project lifecycle, and brand perception.

• Monitor market trends, absorption velocity, and customer buying patterns to suggest pricing revisions and incentive strategies.

• Partner with sales teams to co-create pricing playbooks that balance profitability and market competitiveness.

3. Market Research & Competitive Analysis

• Lead continuous and in-depth research on market trends, customer expectations, and emerging lifestyle patterns.

• Create a structured intelligence system capturing micro-market movements, new launches, absorption rates, and developer strategies.

• Evaluate competitor products from design, specification, pricing, and brand perspectives to identify differentiators for Mayfair.

4. Brand Positioning & Communication Strategy

• Translate insights into compelling brand narratives and product communication themes.

• Collaborate with the marketing and brand teams to ensure consistent storytelling across digital, on-ground, and customer touchpoints.

• Drive thought leadership initiatives, enhancing Mayfair’s brand equity and emotional connect with customers.

5. Customer Segmentation & Behavioural Insights

• Define and segment customer personas for each product typology and price band.

• Map buyer journeys, triggers, and barriers to optimize communication and sales strategies.

• Use data-driven insights to personalize customer engagement and elevate customer experience.

6. Business Analytics & Performance Review

• Build dashboards and analytics frameworks for leadership to monitor project performance, lead velocity, and ROI metrics.

• Evaluate campaign performance, product absorption, and customer feedback to refine ongoing strategies.

• Act as a bridge between data and decision-making—translating analytics into actionable business moves.

7. Strategic Advisory & Cross-Functional Collaboration

• Work closely with the Chairman’s and Managing Directors’ office to drive alignment between strategy and execution.

• Partner with Design, Sales, Finance, and Marketing teams to ensure end-to-end consistency in market approach.

• Advise leadership on emerging market opportunities, risks, and consumer shifts impacting long-term planning.

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